Bachelor of Science (BS): Marketing Management Degree Overview

Oct 30, 2019

In Bachelor of Science (BS) in Marketing Management programs, students learn about how businesses develop relationships with their customers and how their customers' needs can be met.

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Essential Information

BS in Marketing Management programs offer training in various marketing-related topics, including identification of customer needs, product definition and development, product pricing and decision-making as it's related to how a given product will be sold and delivered to the customer. Other areas of focus can include advertising, sales strategy and customer support considerations. Programs also might emphasize business communications techniques, management skills and the use of information systems.

Most programs take four years to complete, and some are available online. Applicants must have a high school diploma or GED.

Bachelor of Science in Marketing Management

Business topics such as finance, economics, statistics and business law are typically covered in foundation coursework. Skill development in market research, writing and public speaking are usually included as part of program offerings. Other topics can include:

  • Marketing communications and research
  • Product and operational management
  • Distribution management
  • Advertising
  • International marketing
  • Contracts

Popular Career Options

Career options in marketing are numerous and diverse and can be found within a wide variety of industries. Marketing professionals are typically involved in consumer behavior, product development and sales force management. With a BS degree in marketing management, a graduate could become employed as a:

  • Market research specialist
  • Product development manager
  • Advertising and promotions coordinator
  • Public relationships manager
  • Retail store manager

Employment Outlook and Salary Information

The U.S. Bureau of Labor Statistics (BLS) reports that growth for market research analysts from 2018-2028 is expected to be much faster than average, at 20% ( The median annual wage for market research analysts and marketing specialists in May 2018 was $63,120.

According to the BLS, advertising, promotions and marketing managers are expected to have average growth of 8% over the 2018-2028 decade. While marketing managers earned a median annual wage of $134,290 in May 2018, advertising and promotions managers earned a median annual wage of $117,130.

Continuing Education

Students desiring career advancement can apply to a master's degree program, either in marketing management or within another field of business administration, such as finance or management. Study in such subjects can typically be accomplished through a Master of Business Administration program. In some cases, additional work experience in a specialized field, such as advertising or brand management, can also lead to career advancement opportunities.

Overall, BS programs in marketing management provide a comprehensive overview of the advertising field, preparing students for management positions in a wide range of industries or more advanced studies in business.

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