Bachelor of Science (BS): Marketing and Advertising Degree Overview

Oct 20, 2019

Essential Information

Through a 4-year degree program that covers marketing and advertising, students learn to present products and services to potential consumers to help them make ethical and practical decisions. While a program with the specific title of B.S. in Marketing and Advertising isn't widely available, students may enter a more mainstream marketing program with advertising topics incorporated into its curriculum. To ensure that students achieve a tangible understanding of marketing concepts, realistic projects and internships are often required. A high school diploma or GED is required to begin the program, along with meeting all college admittance requirements.

Bachelor's Degree in Marketing and Advertising

Marketers and advertisers communicate the usefulness or desirability of a product to interest consumers in purchasing it. Marketing program students can develop a sound grasp of general business principles and marketing practices while exploring the modern technology and tools that can be used to advertise more effectively. The curriculum commences with the study of buyer behavior and an overview of fundamental business concepts, such as accounting, finance and business law.

The program then progresses to the modern methods of marketing and advertising brought on by the Internet and other technological innovations. Through this type of bachelor's program, students will explore social media marketing, collaborative advertising with technological services and even viral campaigning. Coursework may cover such topics as:

  • Business ethics
  • Brand management
  • Advertising placement
  • Accounting
  • Marketing strategies
  • Market research

Popular Career Options

With a degree in marketing, students are ready either to further their studies at the graduate level or attempt to enter the workforce. Advertising and marketing titles and tasks vary based on the needs of particular companies, but some titles include:

  • Public relations representative
  • Brand manager
  • Advertising analyst
  • Market research analysts
  • Marketing specialist

Employment Outlook and Salary Information

Public relations specialists, according to the U.S. Bureau of Labor Statistics (BLS), are estimated to have 6% job growth from 2018 through 2028 ( Median earnings for PR specialists were $60,000 in May 2018. Market research analysts have an estimated 20% growth over the 2018-2028 decade, and median earnings for market research analysts and marketing specialists were $63,120 in May 2018. Marketing manager job growth for 2018-2028 is an estimated 8%, and May 2018 median earnings were $134,290.

Continuing Education

Upon completion of the bachelor's program, students can consider enrolling in degree programs at both the master's and doctorate levels. These graduate programs can greatly enhance students' overall business expertise while giving the option to focus their studies specifically on marketing aspects. Extensive independent study is necessary as students select particular marketing problems or points of interest to center their research.

Bachelor's degree programs which cover marketing and advertising train students in topics such as marketing ethics, media, brand management and buyer behaviors. Graduates are prepared for positions in public relations, advertising or the very fast-growing field of market research.

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