In B.S. programs that cover sales and marketing, students can expect to investigate all aspects of the sales process, such as recruitment, team building, sales communication and sales forecasting. Good communication and leadership skills, as well as the ability to negotiate and motivate, are areas of emphasis. Most B.S. in sales and marketing programs last for four years, and some offer online options as well.
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B.S. in Sales and Marketing Management
Students take foundational business courses, such as accounting, economics, statistics and business communications. Marketing coursework in consumer behavior, market research, contracts, international marketing and supply chain management is required. Sales-oriented coursework includes:
- Sales management
- Techniques of selling
- Business sales
- Sales strategies
- Business policy
Popular Career Choices
Graduates have the marketing and sales skills to qualify for careers within profit and nonprofit enterprises, retail management and entertainment. They will find entry-level sales and marketing opportunities, and they may find the additional sales knowledge assists with advancement along a management track in other fields. Possible sales-related job titles include:
- Sales manager
- Sales representative
- Advertising coordinator
- Retail manager
Employment Outlook and Salary Information
The Bureau of Labor Statistics (BLS) expects employment growth to be about average, at 5%, for sales managers and 9% for advertising, promotions and marketing managers over the 2014-2024 period (www.bls.gov). The median annual pay in May 2015 was $95,890 for advertising and promotions managers, $113,860 for sales managers and $128,750 for marketing managers, according to BLS figures.
The BLS reported wholesale and manufacturing sales representative employment growth is expected to be 7% over the 2014-2024 decade. The May 2015 median pay was $55,730 for those who sold goods other than technical and scientific products, and the median was $76,190 for those who did sell technical and scientific products.
Graduates desiring to advance their sales and marketing careers can apply to a master's degree program in sales or marketing management or pursue an MBA degree. Graduate programs explore marketing and business leadership concepts. Additionally, graduates gain experience through completing internships and projects. Coursework examines marketing research, services marketing, marketing communications, strategic thinking and leadership.
By earning a bachelor's degree that covers sales and marketing, students gain the fundamental business skills necessary for entry-level work in the field. They also have the educational background needed to enroll in MBA programs.