BS in Strategic Communication programs expose students to the history, techniques, and concepts of integrated communication, focusing specifically on its inherent public relations and advertising components. Some schools offer specialization tracks--such as a creative option or an account management option--that are designed to allow students to focus on either the use of multimedia in advertising or the business aspects of strategic communication. Some programs require students to complete a hands-on internship prior to graduation. In general, students seeking admission into this program should have earned, at minimum, a high school diploma or the equivalent.
Bachelor's Degree in Strategic Planning
Within a bachelor's degree program in strategic communication, students build writing, presentation and critical-thinking skills. Programs typically require statistics and journalism-oriented courses and electives. Most include training in:
- Communication psychology
- Mass media communication
- Communication ethics and research methods
- Public relations strategies
- Database and media management
- Creative advertising strategies
Popular Career Options
Organizations that specialize in public relations and advertising often need individuals who have honed their skills in these types of programs. However, graduates can work for a large variety of company types, like nonprofit organizations, major corporations, and direct response agencies, finding careers such as:
- Interactive marketing specialist
- Sales representative
- Account coordinator
- Advertising sales representative
Employment Outlook and Salary Information
According to the U.S. Bureau of Labor Statistics (BLS), sales representatives for wholesalers and manufacturing companies are projected to see 7% employment growth during the 2014-2024 decade, advertising sales agents positions may decrease 3%, and market research analysts may see employment rise 19%. Salary information from the BLS shows that wholesale and manufacturing sales representatives earned a median yearly wage of $59,080, advertising sales agents $48,490, and market research analysts $62,150. These figures were reported by the BLS in May 2015.
Continuing Education Information
Upon successful program completion, graduates can go on to earn Master of Arts, Master of Science, or doctoral degrees in topics like strategic communication or strategic management. Doctoral degree programs are designed to prepare graduates for a career in academia or research, in which master's degree programs are designed to prepare graduates for a more practical application of learned skills.
Interdisciplinary BS programs in strategic planning can provide students with the high-level communications skills they need for advertising or public outreach work in a wide range of industries.