While a specific Bachelor of Science in E-Business degree program may be hard to find, students have the opportunity to enroll in similar programs, such as a Bachelor of Science in Business or Business Management with an e-business specialization. Another option is a Bachelor of Science in E-Commerce Technology. In these 4-year bachelor's programs, students can develop a firm grasp of how information technologies (IT) can intersect with modern business approaches to positively impact efficiency, service and various other business aspects. Students in these programs can expect to develop and analyze e-business applications, and they may participate in internships to prepare for careers in the field. In order to apply, prospective students must have a high school diploma or the equivalent.
Bachelor's Degree in e-Business
Programs may provide an overview of general business principles and technical fundamentals so that students can actively seek to develop useful digital resources to meet the needs of businesses. They often begin with a focus on general business subjects such as accounting, marketing and management to ensure students comprehend the fundamentals of effective commerce. Studies can then progress toward an awareness of computer science principles, particularly emphasizing web development, programming and network architecture. Students might explore the ways in which current technological tools can assist businesses with increasing their productivity and enhancing their marketing. In-class study and seminars delve into such subjects as:
- Programming in Java
- Internet applications
- Human-computer interaction
- Database development
Popular Career Options
Upon completion of the program, students are well-equipped to pursue entry-level positions in the field, as well as to further their understanding of electronic commerce at the graduate level. Possible eventual job titles include:
- E-Marketing consultant
- Systems analyst
- Web developer
- Advertising manager
Employment Outlook and Salary Information
Reports from the U.S. Bureau of Labor Statistics (BLS) indicate that web developers and digital interface designers are projected to experience 8% employment growth during the 2019-2029 decade, while advertising and promotions managers could see a 1% decline in employment opportunities over the same time period (www.bls.gov). In May 2020, salary information provided by the BLS showed that web developers and digital interface designers earned a median annual salary of $77,200 and advertising and promotions managers $133,460.
While the BLS does not supply information specifically about e-marketing consultants, it does report about the closely related market research analyst occupation. The most recent information about these workers shows that an 18% employment growth rate is projected between 2019 and 2029. Market research analysts and marketing specialists earned a median annual salary of $65,810 as of May 2020, according to the BLS.
A graduate of an e-business program can move on to earn a Master of Business Administration (MBA) in order to gain an in-depth overview of business management principles. At this level, a student could pursue a concentration in e-business to understand how to positively impact a company's relationship with consumers and how to further advance a business through the integration of technology.
Aspiring businesspeople who are particularly interested in online commerce can choose one of several BS degrees related to e-business.