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BS in Business Administration in Marketing: Degree Overview

Bachelor of Science in Business Administration (BSBA) in Marketing programs integrate the fundamentals of business with specific instruction in advertising and promotions. Keep reading to learn what graduates can do with one of these degrees.

Essential Information

In BSBA programs in marketing, students focus on understanding and analyzing consumer behavior, developing products and services to meet customer needs, cultivating advertising strategies and working with sales teams. Some programs include group projects, cooperative experiences or internship opportunities, in addition to traditional lecture-based classes. To apply to this four-year program, students need a high school diploma or GED.


Bachelor of Science in Administration in Marketing

Business courses in a BSBA program introduce students to practices and concepts in finance, management, policy, economics and law. Marketing concentrations provide students the opportunity to explore consumer behaviors, sales strategies and global advertising. Some common course topics include:

  • Market surveying and research
  • Advertising and promotion
  • Marketing communications
  • International marketing
  • Sales and retail management
  • Customer service

Popular Career Choices

Graduates with a BSBA in Marketing can quality for a variety of entry-level positions in marketing in both creative and analytical roles. Creative positions include jobs in Web design or advertising, while analytical responsibilities might consist of market research analysis or distribution logistics. Some possible career choices include:

  • Advertising and promotions manager
  • Public relations specialist
  • Product development manager
  • Market research analyst
  • Retail manager

Employment Outlook and Salary Information

The U.S. Bureau of Labor Statistics (BLS) estimates employment growth of 9% for advertising, promotions and marketing managers (www.bls.gov) from 2014 to 2024. Market research analyst employment is expected to increase at a rate of 19% during that period, which is much faster than average, and public relations specialist job growth is expected to be average, at 6%.

In May 2015, the BLS reported national median annual earnings of $128,750 for marketing managers and $95,890 for advertising and promotions managers. Market research analysts and other marketing specialists made median annual wages of $62,150, and public relations specialists were paid median annual wages of $56,770.

Continuing Education Information

After completing a bachelor's degree program, graduates could pursue graduate studies, such as a Master of Science in Marketing or a Master of Business Administration with a marketing concentration. Additional education could prepare marketing professionals for management or administration positions within corporate, public and nonprofit organizations. For individuals interested in academic or research-based work, Ph.D. in Marketing programs are also available.

By earning a BSBA in Marketing, students gain the theoretical business knowledge, analytical skills and practical advertising training they need to enter the public relations, advertising or marketing fields after graduating or to enroll in a graduate program in the subject.


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