Many schools offer online Bachelor of Business Administration programs with concentrations in marketing, either as full programs or as completion programs for students who already have credit for general education courses. In most online programs, students can download class sessions and course materials as their schedules allow, within set deadlines. They can communicate with instructors and join in class discussions through online forums, chat functions and video conferencing.
In these programs, all students take core business courses covering fundamentals, such as financial accounting, project management, microeconomics and macroeconomics. Students in a marketing concentration complete courses in selling techniques, consumer behavior, global marketing and advertising. An internship may be an option as well.
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Business Marketing Bachelor's Degrees
Online Bachelor of Business Administration programs with a concentration in marketing are available. They prepare students to research consumer activities and create effective campaigns promoting ideas and products. A high school diploma or GED certificate is a prerequisite for enrollment. Students interested in marketing may also find related classes while studying advertising or public relations online.
Program Information and Requirements
Some online bachelor's degree programs in marketing are intended for degree completion; this means that students finish general coursework before beginning core marketing classes through the Web. Because of this, the online degree can take 18- 36 months to complete. Students log into an online platform to access assignments, tests and lectures. Chat room and videoconferencing tools also foster interaction between teachers and students.
List of Common Marketing Courses
Internet-based business marketing classes focus on promotion, publicity techniques, consumer analysis, marketing theories and research strategies. Degree programs in this field include general education courses focusing on math, humanities, natural sciences, social studies and English. Many schools offer these courses online and on campus.
Essentials of Marketing
Students learn the fundamentals of marketing, including an analysis of price setting, promotion, distribution channels and customer behavior. They also study how cultural issues affect marketing plans. Lessons involving advertising and public relations processes may also be part of these basic courses.
This class explores the psychological reasoning behind purchasing decisions. Students peruse case studies and come up with effective marketing solutions to fit the thought process of various demographics.
Students learn what statistics are used in marketing plans and how to appropriately gather that data. They discover how to utilize research for product development and cost strategies.
Companies may hire graduates of a marketing bachelor's degree program as marketing managers. The U.S. Bureau of Labor Statistics expects the employment of marketing managers to grow by 9% from 2014 to 2024. Based on May 2015 figures, a total of 192,890 marketing managers were employed in the U.S. and received an average salary of $140,660 (www.bls.gov).
Continuing Education Information
To further their careers, marketing professionals can choose to pursue a master's degree in marketing on campus or online. A graduate certificate in marketing is another option for professional advancement; this can also be completed through a distance-learning program.
In online programs related to marketing, students gain research skills as they analyze consumer behavior, cultural patterns and advertising processes. Students can either pursue a career as a marketing manager or continue their studies with a graduate certificate.