Fully online and hybrid bachelor's degree programs in e-business are available, though they aren't very common. Most programs lead to a Bachelor of Science in Business with an e-business or e-commerce specialization. Internships may need to be completed in some of these programs.
Bachelor of Science in e-Business
Classes included in an undergraduate e-business degree often incorporate general education courses, management classes with a focus in e-commerce and finance. Students will learn the crucial marketing and decision-making skills needed to succeed in the business world. Additionally, students may benefit from programs in information technology to better understand the mechanics of creating an Internet presence and online retail methodology.
Information and Requirements
Many bachelor's degree programs in e-business can be taken completely online. Most programs award a Bachelor of Science in Business with a concentration in e-business or e-commerce rather than a degree exclusive to e-business. In addition to classes specific to business, students must complete general core classes in the humanities, math and science. Some programs incorporate an internship into their curriculum to allow students to gain real-life business experience.
Students will examine how the dynamics of e-commerce can influence managerial decisions. How a company should manage their Web page to attract and retain business is also discussed. Modeling and best practices are analyzed.
Students examine both traditional marketing strategies as well as marketing methods specific to the Internet and e-business. Business-to-business and business-to-consumer interactions over the Internet will be analyzed and discussed. Internet pricing strategies are also presented.
Students will learn about the life cycle of a project and best practices in project management techniques. Tools used to specifically manage e-business projects will be examined. Effective project evaluation will also be discussed.
Career Information for Graduates
A bachelor's degree is the minimum educational level typically required for manager positions in sales, advertising, marketing, and promotions. Entry-level advertising sales positions may be available with only a high school diploma, but many employers prefer a bachelor's degree for these positions are well.
Students with a Bachelor of Science in Business with a concentration in e-commerce or e-business often find careers in advertising, promotions or marketing. The U.S. Bureau of Labor Statistics (BLS) predicts that employment opportunities for advertising, promotions, and marketing managers will grow by 9% (faster than the average for all occupations) between 2014 and 2024 (www.bls.gov).
According to the BLS, candidates with an undergraduate degree and Internet experience will be in demand by advertising, marketing and promotional firms; however, students have the option to continue their education at the master's degree level. Computer savvy and strong communication skills are also important. Those who are successful in their position often are promoted to senior management roles or open their own firms. The BLS reports that obtaining a professional certification through the Public Relations Society of America can further help advance a career.
Undergraduate students who are interested in e-business may consider earning an online Bachelor of Science in Business with a concentration in the subject. These programs typically cover essential business topics, such as marketing and management, and they may also include electives specifically in Internet commerce.