In bachelor's degree programs in web design, students learn to prepare computer-aided illustrations of preliminary designs, and effectively communicate design concepts to clients and employers. They also receive instruction in how to research the visual preferences of target audiences. This program may be offered by itself or as a specialized option within a broader curriculum, such as graphic design or communication design. Students may also have the opportunity to pursue design internships with advertising agencies, in-house art departments, museums, magazines and newspapers.
Some schools may prefer applicants who have successfully completed high school art courses and are computer literate. Applicants to universities that require students to apply separately to an art and design school may need to prepare a portfolio of original artwork for review. Students with little or no prior art or design experience may consider taking introductory undergraduate art courses to build this requisite portfolio.
Bachelor of Web Design
In bachelor's degree programs in web design, students study topics such as website construction, object-oriented programming and graphics. Programs that teach web design within the broader structure of a graphic or communication degree will likely offer courses in both print-based and Web-based design. In addition to classroom and hands-on instruction in design fundamentals, this program also emphasizes the legal aspects of web design, such as copyright, intellectual property and ethical standards. Students may receive training in areas such as Search Engine Optimization (SEO), analytics and AdWords. Other topics may include:
- HTML and CSS
- 2-D design
- Digital art
- Ad layout
Popular Career Options
Graduates of this degree program may go on to work in a variety of positions in sectors and industries such as advertising, corporate communications, digital media or marketing. Occupations may include:
- Graphic designer
- Multimedia developer
- Web developer
According to the U.S. Bureau of Labor Statistics (BLS), demand for graphic designers is expected to rise by 1% over the decade from 2014 to 2024, which is little to no change. The need for web developers is predicted to expand faster than average, by 27% during that period of time. The median salary for graphic designers was $46,900 in 2015, and web developers earned a median salary of $64,970 that year, as reported by the BLS.
Since design technology changes rapidly, web professional should maintain their competitive edge by investing in training software or enrolling in courses that update them on the latest developments. A master's degree in web design or development is also an option for individuals who hope to move into senior developer or leadership roles.
Bachelor of Web Design programs provide a strong base of knowledge for students interested in website structure, digital art and typography, and also may also include specializations in graphic design or communication. Graduates often enter into careers such as webmaster, graphic designer, multimedia developer or web developer.