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Bachelor of Web Design and Multimedia: Degree Overview

Web design and multimedia bachelor degree programs introduce students to the tools and approaches commonly used in the development of websites and other media applications.

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Essential Information

Bachelor's programs in web design and multimedia typically cover principles in digital technology, desktop publishing, industry design and online marketing. Programs are typically taken on campus and are rarely available online. Students often create projects tailored to potential clients' needs, and they gain an understanding of the business aspects of web and multimedia design. Students also have the opportunity to explore how users react to certain media so that they can create accessible and functional products. In addition to courses, some programs have a senior capstone project that must be completed prior to graduation. Applicants to bachelor's degree programs usually need to have a high school diploma or the equivalent.


Bachelor's Degree in Web Design and Multimedia

Web design and multimedia students take courses primarily in digital programs, though they may also take liberal arts classes to improve their communication skills. These programs also help students understand the basics of web design by introducing them to industry-standard Adobe creative applications, such as Flash, Photoshop and InDesign. In order to create products and websites, students have the opportunity to learn various programming languages, such as HTML, CSS, JavaScript and XML. Common courses include:

  • Animation
  • E-commerce
  • Typography
  • Image manipulation
  • Web design

Popular Career Options

Graduates have the skills to work as specialists in multimedia projects, and they may be in charge of scripting, creating attractive websites or developing interactive programs for consumers. In addition to creating online products, graduates may work in film, television or video game industries. Some common job titles may include:

  • Interactive media specialist
  • Web media designer
  • Multimedia artist

Employment Outlook and Salary

According to the U.S. Bureau of Labor Statistics (BLS), the employment of web developers is predicted to increase by 27% from 2014 to 2024, which is much faster than average. Multimedia artists and animators should expect to see a 6% increase during the same period. In May of 2015, the BLS reported that the yearly median salary for web developers and multimedia artists and animators was $64,970 and $63,970, respectively.

Continuing Education Information

Graduates who want to develop their technical skills may look into master's degree programs in media, technology or entertainment. There are also graduate programs available in graphic design. These programs may provide more coursework on coding, data delivery, graphic design and interactive media. Students learn how to improve their visual communication skills by taking courses in media production and computer animation.

In bachelor's degree programs in web design and multimedia, students have the opportunity to develop their technology and design skills, in addition to receiving a general education. From there, they can pursue multimedia careers or enter master's degree programs in related fields.

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