Bachelor of Web Site Development & Management: Degree Overview

Oct 19, 2019

Instruction in website development and management is offered in various bachelor's degree programs. Students receive training in creating, operating and maintaining websites for businesses and individuals.

Essential Information

There are not many bachelor's degree programs offered specifically in website development and management, but students can find programs in website management, Web design and website development. These bachelor's degree programs teach students how to design interactive website features and modify applications. Website designers and developers often need to prove their knowledge about specific software programs or computer languages, which usually means becoming certified in these areas. Program levels in website development and management include Associate's, Bachelor's, and Master's. Students must have a high school diploma or GED equivalent to be considered, and an associate's degree or internship in the same field may be needed.

Bachelor of Website Development and Management

Students in Web development and Web management programs may receive training in addressing business needs, implementing Internet marketing strategies and monitoring site activity. Most programs focus on topics related to design, technology and business, but some programs include management courses. Through hands-on activities, students design Web pages, embed images and activate e-business features. Students may encounter courses in Web graphics and animation, digital imaging and computer programming or coding, In addition to courses, students may complete a capstone project. Some topics of study include:

  • Web design and implementation
  • Web authoring
  • Digital media applications
  • Web design integration
  • Internet marketing

Possible Career Options and Outlook

Graduates usually gain a broader skill set, allowing them to enter careers related to design, e-commerce development or website management. Potential job titles include:

  • Website applications specialist
  • Web administrator
  • Website designer

According to the U.S. Bureau of Labor Statistics (BLS), job opportunities for Web developers are expected to grow by 13% between 2018 and 2028 ( In May of 2018, the BLS reported that Web developers earned an average yearly wage of $75,580.

Continuing Education Information

Information from the BLS stated that while bachelor's degrees are suitable for most careers in this field, those interested in administrative or upper management positions might consider earning graduate degrees. Graduate degrees do not have to be technologically related, in fact the BLS pointed out that several technology professionals earn master's degrees in business.

Most technology certification programs require applicants to pass practical skills tests or written exams. To maintain certification, some organizations require applicants to retake exams periodically or to complete continued education units. In the technology industry, taking continued education coursework can actually help professionals remain current with software updates and other product changes.

Depending on the level, individuals that graduate with degrees in website development and management have a broad skill set that provides a lot of career options. Programs may be limited but they also often involve a significant amount of hands-on training.

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