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Bachelor of E-Business: Degree Overview

A Bachelor of Science (BS) in e-Business emphasizes a combination of technological expertise and business skill development to prepare an individual for a career in the field of online commerce.

Essential Information

In a BS program in e-business, students learn business software programs and build skills in research, communication, problem-solving, contemporary business strategies and critical-thinking. In some programs, students may gain hands-on experience in computer labs and complete a capstone project.

It is important to note that this program is sometimes called an e-business technology major and can be found within a school's business or computer science department. In order to apply to either program, students must have a high school diploma or equivalent.


Bachelor of Science in e-Business

Coursework in these programs is interdisciplinary and will cover computer science topics as well as business theory; one might expect coursework in finance and international economics in addition to more traditional computer science coursework. Other areas of study may include:

  • E-business basics
  • Business internet applications
  • Management fundamentals
  • Marketing fundamentals
  • Programming
  • Systems development, design and analysis

Employment Outlook and Salary Information

An e-business degree program prepares students to work in any industry that incorporates internet technology in its business practices, ranging from healthcare and public relations to finance and commerce. Students gain experience that prepares them for entry-level positions in the e-business workforce, including jobs in web page design, network administration, database design, systems analysis and technical support. Graduates of the program may work in market analysis, customer service, promotion, sales and a range of other areas.

Earnings vary widely depending on the employee's level of experience and the industry. For example, Salary.com reported in September 2016 that the median annual salary of an e-commerce marketing director was $147,647, while the median annual salary for an e-commerce customer service representative was listed as $32,866. The median annual salary for an e-commerce marketing analyst was reported as $67,361 that year.

Students with a bachelor's degree in e-business can seek positions that allow them to work online or in a traditional office setting for government agencies, nonprofit organizations and established businesses. Another option for e-business graduates is to launch their own enterprise as an entrepreneur.

By integrating studies in business and technology, BS programs in e-business prepare students for jobs related to online commerce.


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