Business administration bachelor's degree curricula initially touch on general business topics, such as finance, accounting, marketing and management. Students then explore the technological tools and resources that allow for increased connectivity and more expedient transactions online. Applicants must possess a high school diploma and meet all academic requirements set in place by the school. During the four year program, students take general education requirements in addition coursework focusing on e-commerce.
Students have the option of choosing specialized business degrees, including the Bachelor's of Business Administration with an e-Business concentration, Bachelor of Science in Global e-Commerce, and Bachelor of Science in Electronic Commerce.
Bachelor's Degree in E-Business or E-Commerce
In addition to classroom materials, students have access to labs, computers and various technological resources as they learn about possible applications for electronic commerce. Various components are discussed, including network and server setup and maintenance, web marketing, information security, electronic payment methods and strategic planning for the web. Course topics may include:
- Accounting fundamentals
- Management fundamentals
- Introduction to e-Business
- e-Business technology
- The global economy
- Utilizing social media
Popular Career Options
Graduates of bachelor's degree programs in e-Business are ready for employment opportunities with large and small companies who wish to enhance the delivery of their products and services through online solutions. Potential job titles include:
- Online marketing manager
- Social media consultant
- Business strategist
Job Prospects and Salary Information
According to the U.S. Bureau of Labor Statistics (BLS), the number of jobs for marketing managers in general is expected to increase 8% from 2018-2028 (www.bls.gov). The agency reports that in 2018, the median salary for marketing managers was $134,290. The BLS also states that market research analysts - who have similar duties to those of social media consultants and business strategists - can expect job growth of 20% from 2018-2028. The median salary for market research analysts was $63,120 in 2018.
Further degrees or credentials are available in e-Business. Examples include a Master of Science (M.S.), a Master of Business Administration (MBA) or a graduate certificate with an e-Commerce focus. In this rapidly-evolving field, continuing education keeps students on the front edge of web development, online transactions and e-Business systems. Other possible topics include global possibilities for e-Business, user-centered design or project management.
There are several bachelor's degree options for students who want to pursue business administration. While many students choose to enter the workforce after graduation, others go on to receive their MBAs or graduate certificates in e-Commerce.