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Bachelor's Degree in Digital Media: Program and Course Overview

Digital media programs draw from courses in virtual communications, computer science, and graphic design. Learn more about the program requirements, career choices, salary information and advanced degree options available after graduation.

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Essential Information

Most 4-year undergraduate programs in this field result in a Bachelor of Arts or Bachelor of Science in Digital Media degree. Program majors learn the skills needed to design and develop technological imagery in the form of video, audio, or both. Prospective students must have high school diploma and strong ACT/SAT scores to be admitted to a bachelor's program. Other requirements for the program include completion of portfolio and an internship.

Online programs are available.


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  • Multimedia and Digital Communication

Bachelor's Degree in Digital Media

Before individuals can begin taking digital media classes, they may need to complete foundational courses in computers, drawing, art, and 2-dimensional design. Within a digital media bachelor's degree program, students become familiar with software programs such as Adobe Photoshop, AutoDesk Maya, Apple Final Cut Pro and Adobe Dreamweaver. Digital media majors usually take classes in:

  • Illustration and color principles
  • Graphics design and imaging
  • Computer programming
  • Techniques in digital photography
  • Video filming and editing
  • Digital media trends

Popular Careers

Graduates of a bachelor's degree program in digital media can work for advertising agencies, e-commerce businesses, and multimedia design firms. Specific job titles might include:

  • Virtual modeler and animator
  • Web media developer
  • Digital media editor
  • Digital media planner
  • Digital advertising sales specialist

Employment Outlook and Salary Information

According to the U.S. Bureau of Labor Statistics (www.bls.gov), multimedia artists/animators and web developers are expected to see a 6% and 27% employment growth, respectively, between 2014 and 2024. As of May 2015, multimedia artists/animators earned a median salary of $63,970, while web developers earned $64,970.

Continuing Education Information

Individuals who have earned a bachelor's degree in digital media may go on to pursue a Master of Science in Digital Media. Alternatively, graduates who wish to work in academia or research may earn a Ph.D. in Digital Media.

A bachelor's degree in digital media prepares students for careers in graphics design, illustration and computer programming. After graduation, students can join a growing industry that includes multimedia artists/animators and web developers or pursue advanced degrees.

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