Bachelor's Degree in Media and Communications: Program Info

Oct 28, 2019

A bachelor's degree in media and communications teaches students about newspapers, magazines, websites, television and radio. Students take courses in media history, ethics and broadcast production.

Essential Information

Students in bachelor's degree programs in media and communications research different news forms, study where news comes from, and find out how news is compiled and reported. They practice and perfect working in different forms of media, and they learn how to write error-free creative scripts, stories and blogs. Other skills include interviewing and editing for print, Web, television and radio. Applicants must have a high school diploma or GED.


Bachelor's Degree in Media and Communications

Some undergraduate media and communications programs are strictly based on news writing and editing skills. Other programs are focused on marketing and advertising, while a few programs concern creative media arts, such as creative writing and visual art/design. Toward the end of a program, students choose a medium in which to specialize. Common courses include:

  • Media ethics
  • Marketing communications
  • Creative writing
  • News writing and editing
  • Multimedia
  • Broadcast media and production

Career Options and Salary Info

Upon graduation, students are prepared to work in media, advertising, public relations, human resources, non-profit management and higher education. Students who've earned bachelor's degrees in media and communications may be able to obtain one of the following positions:

  • News reporter
  • Program director
  • News analyst
  • Marketing and advertising assistant
  • Radio announcer

The U.S. Bureau of Labor Statistics reported that as of May 2018, reporters and correspondents earned a median annual salary of $41,260, broadcast news analysts earned a median of $66,880, market research analysts and marketing specialists earned a median of $63,120, and radio and television announcers earned a median of $33,220.

Continuing Education

Students who want to continue media and communication studies can earn master's degrees or Ph.D.s. Graduate students will refine media writing and editing skills. Master's and Ph.D. programs will require students to learn how news impacts society. Students will also learn media theory, analysis and the methods for running statistical analyses. Before entry into a graduate-level program, students must have earned a bachelor's degree from an accredited university. Most graduate-level programs also require students to have maintained a 'C' or better undergraduate grade point average (GPA).

Students who are interested in journalism can develop their communications skills in a wide range of media by earning a bachelor's degree in media and communications. When they graduate, they are prepared for entry-level jobs, or they can continue their studies at the graduate level.

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