Bachelor's Degree in Music Business: Program Overview

Oct 29, 2019

Students who want to work behind the scenes of the music and entertainment industry can develop the knowledge and skills that it takes to work in this field by enrolling in a bachelor's degree program in music business.

Essential Information

Bachelor's degree programs in music business often include classes both in music techniques and business fundamentals. Common course topics include management, music promotion, concert marketing, and record label development. Some programs have concentration options in areas such as law, networking and critical listening.

Programs are available as both online and on-campus programs. Online programs may require applicants to already have a degree or college credits, so they can often be completed in a shorter time frame.

Bachelor's Degrees in Music Business

Bachelor's degree programs in music business can allow students to explore social media and gain knowledge about utilizing technology to increase sales and promote the music and entertainment industry. Programs can also be combined with the field of music technology, which students an understanding of the recording and production process. Throughout the program, students can acquire skills in entrepreneurship, communications and management. These skills can allow a student to have a positive impact on the music and entertainment industry's future success.

Students in these programs take some general business courses in subjects like finance, accounting, marketing and management. Course topics that are specific to the music business could help students understand the operations of record labels, specific types of music and popular culture. Coursework may include:

  • Copyright law
  • Music merchandising
  • Producing and directing
  • Artist management
  • Theory of music
  • Concert promotion and publicity

Popular Career Options

Once a bachelor's degree program in music business is completed, a student can seek a career in the music and entertainment industry. They may find employment at concert and theater venues or record labels. Students can also pursue a career in working specifically for an artist or performer. Possible career options include:

  • Media editors
  • Music producers
  • Scheduling agents
  • Media marketing specialists
  • Entertainment marketing managers

Employment Outlook and Salary Information

According to the U.S. Bureau of Labor Statistics, employment for broadcast and sound engineering technicians is expected to grow 8% from 2018 to 2028, while the jobs for marketing managers will also increase 8% from 2018 to 2028. In 2018, the BLS reported that sound engineering technicians made a median annual salary of $52,390, and the median annual wage for marketing managers was $134,290.

Continuing Education Information

At the graduate level, a student can pursue a master's degree in music with a specialization option in music business, or they can pursue a master's degree in music business. Other graduate opportunities exist as well, like a combination Bachelor of Music and Master of Business Administration program.

Business-savvy students who are passionate about music can combine these interests by earning a bachelor's degree in music business. Once they finish, they are ready for work in the music industry or for graduate-level studies in either subject.

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