Studying pharmaceutical marketing provides students an understanding of business, marketing and sales principles as well as science. Science courses make up a large part of a pharmaceutical marketing program. Undergraduates are expected to spend classroom and laboratory hours studying organic chemistry, general chemistry and microbiology. An internship in marketing and sales before graduation may also be required. Applicants need to be high school graduates and be prepared to submit transcripts and standardized testing scores.
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Bachelor of Science in Pharmaceutical Marketing
There are very few schools that offer such specific degree programs, but those that do typically require that incoming students have an interest in both science and marketing. Math, science and communications courses may be prerequisites before enrollment in business specific classes is allowed. Examples of core class topics include:
- General and organic chemistry and microbiology
- Intro to pharmacology
- Anatomy and physiology
- Management skills
- Principles of marketing and marketing and sales research
- Health care marketing and sales
Employment Outlook and Career Info
Pharmaceutical sales representatives are the link between pharmaceutical companies and clients such as hospitals, physicians, patient advocacy groups and wholesalers. The U.S. Bureau of Labor Statistics (BLS) reported that sales representatives working with wholesale and manufacturing, technical and scientific products (including pharmaceuticals) earned a median annual salary of about $76,190 as of May 2015. Employment in the field was expected to rise about 7% from 2014-2024 (www.bls.gov).
Continuing Education Options
Graduates with a bachelor's degree in pharmaceutical sales might consider enrolling in a master's degree program in marketing, sales or management. These 2-year programs provide advanced skills necessary to move up the ladder into management positions within the pharmaceutical sales industry.
A Bachelor of Science in Pharmaceutical Marketing gives students the necessary knowledge of science and business to work as pharmaceutical sales representatives. Graduates can expect positive job growth in the field and can earn additional degrees in business to advance into management positions.