Bachelors Degree in Sports Management: Program Overview

Oct 19, 2019

Essential Information

A bachelor's degree program in sports management draws on multiple areas of study, including sports law, psychology, and general business. Depending on the school, specific sports industry concentrations, such as golfing management, may be available. Additionally, sports management sub-specialties may be offered in public relations, marketing or journalism.

Students must have a high school Diploma or GED to enroll. Other possible requirements for admittance into a sports management program include a cumulative GPA of 2.5 or higher, foundational courses in sports management, and classes in composition and calculus.

Bachelor's Degree in Sports Management

Throughout a sports management bachelor's degree program, students take general classes in personnel management, finance, economics and accounting. They also study:

  • Sports laws
  • Sports psychology
  • Fundraising strategies for athletic events
  • Marketing techniques in sports management
  • Managing risk in sports environments
  • Athletic facilities management

Popular Career Options

Graduates of a sports management 4-year degree program may find employment opportunities with health clubs, professional sports organizations, athletic teams or schools. Specific job titles might include:

  • School athletic director
  • Sports camp director
  • Sports agent
  • Athletic event planner
  • Sports shop owner

Employment and Salary Info

The U.S. Bureau of Labor Statistics (BLS) reported that agents for athletes earned an average salary of $90,930 as of May 2018 ( The states with the highest employment levels of sports agents, along with agents for artists and performers, included California, New York, Florida, Tennessee and Massachusetts in 2018.

Continuing Education Information

While a bachelor's degree in sports management may be a terminal degree for some, others may decide to pursue graduate studies. A Master of Science in Sports Management may be one option for students interested in earning a graduate-level degree. Alternatively, sports management undergraduates may decide to pursue a more general Master of Business Administration degree program.

Individuals seeking a career as a sports agent, school athletic director, or athletic event planner would likely consider a sports management bachelor's degree program. This program offers students finance and accounting programs in addition to coursework in sports law and psychology, marketing techniques, and facilities management.

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