Should I Become a Label Designer?
Label designers create labels, by hand or with the help of computers, for product packaging. They may be employed by graphic design firms, as in-house company designers, or as freelance designers. Those who are self-employed and working as freelancers have flexibility in their work and schedule but may spend significant amounts of time pursuing new clients and additional assignments. Work hours may be set according to clients' schedules.
|Degree Level||Bachelor's degree|
|Degree Field||Graphic design or a related field|
|Experience||Entry-level; some positions may require 1-3 years of design experience|
|Key Skills||Excellent oral and written communication, creativity, ability to work within a team, familiarity with graphic design software, strong artistic ability|
|Salary||$46,900 (median salary for graphic designers as of 2015)|
Sources: U.S. Bureau of Labor Statistics
Step 1: Earn a Bachelor's Degree
Most employers prefer candidates with a bachelor's degree in graphic design or a closely related field. Programs may include courses in digital graphics software, graphic design theories and methods, art, communications, and marketing. Employers may also accept associate degrees in graphic design along with relevant on-the-job experience.
- Complete an internship. Students can enter the field with an internship in graphic design. Interns may work on a number of projects, including websites, brochures, catalogs, business cards, and logos. Interns also have the opportunity to network and make connections in their field.
Step 2: Create a portfolio.
As with many positions in the arts, a label designer's employment may depend largely on the quality of their portfolio. Portfolios, either digital or physical, must showcase their work, experience, and skills. A portfolio should show an applicant's best examples of vision, problem-solving, direction, and results. They are required during interviews for most positions and need to be regularly updated with recent work.
Step 3: Gain Work Experience
Label designers can develop a variety of skills in graphic design positions. They may become proficient with design software such as Adobe Illustrator and Photoshop, learn how to collaborate with a team and manage projects, or gain familiarity with other aspects of product packaging and marketing.
Step 4: Career Advancement
After several years of work experience, candidates may advance to supervisory or management positions. Candidates can keep their skills current throughout their careers by learning new graphics software and tracking industry trends.