School and Ranking Information
Though few schools with marketing programs are located directly in Jersey City, NJ, students seeking an education in this field can consider many schools in nearby NJ cities as well as New York City. The following three schools in the Jersey City area stand out for their rankings, course offerings and graduation rates:
- Winner: Named as the top school is Rutgers University, due to its highly ranked business programs and because it is the largest of the schools in terms of enrollment. The university also has a high graduation rate and the lowest tuition among the schools. Marketing can be studied at the bachelor's and master's degree levels.
- Runner Up #1: The New Jersey Institute of Technology's business programs are also nationally ranked, and it awards the highest number of bachelor's and master's degrees in marketing, helping it to earn the second spot.
- Runner Up #2: Placing third is Stevens Institute of Technology. Though the number of degrees awarded is about equal to Rutgers University, its business programs are not ranked, and it has the highest tuition of the schools. However, it does have the highest graduation rate and is a nationally ranked institution.
School Comparison Chart
|Category||Rutgers University||New Jersey Institute of Technology||Stevens Institute of Technology|
|Ranking(s)||115th for Best National Universities, 87th for best undergraduate business programs, 55th for Top Public Schools, 61st for Best Graduate Business School, 69th for Part-Time MBA, 27th for Best Online Graduate Business Programs*||139th for Best National Universities, 267th for Best Undergraduate Business Schools, 70th for Top Public Schools, 117th for Best Online Graduate Business Programs*||75th for Best National Universities*|
|Location||Newark, NJ (8.8 miles from Jersey City)||Newark, NJ (8.8 miles from Jersey City)||Hoboken, NJ (2.1 miles from Jersey City)|
|School Type||4-year, public||4-year, public||4-year, private not-for-profit|
|Tuition & Fees (2012-2013)||$12,590 (undergraduate, in-state), $25,910 (undergraduate, out-of-state),$16,837 (graduate, in-state), $26,413 (graduate, out-of-state)||$14,740 (undergraduate, in-state), $27,140 (undergraduate, out-of-state), $19,154 (graduate, in-state), $26,688 (graduate, out-of-state)**||$43,196 (undergraduate), $29,506 (graduate)**|
|Business Marketing Award Levels Offered||Bachelor's, master's||Bachelor's, master's||Bachelor's, master's|
|Business Marketing Degrees Awarded (All Levels) in (2012)||73**||138**||74**|
|2011 Undergraduate Graduation Rate (in 150% of normal degree time)||68%**||54%**||79%**|
|Noteworthy||The State University of New Jersey*||N/A||Women admitted as of 1971*|
Sources: *U. S. News & World Report, **NCES
Winner: Rutgers University (RU)
- Prominent alumni: Louis Freeh, former director of the Federal Bureau of Investigation
- Affiliated with the Association of American Universities
- U. S. News & World Report has ranked RU 1st for ethnic diversity nationwide since 1977
The marketing concentration at RU provides students the skills needed to grow in different marketing roles while working closely and effectively with other business functions. Marketing undergraduates take courses in consumer behavior, marketing research and strategy and electives such as international and retail marketing and advertising. RU's business school organizes case competitions for marketing students. After graduation, marketing majors may work in public relations, advertising, market research, product development and branding, among others. At the graduate level, RU's MBA offers concentrations in both marketing and marketing research and analytics. The marketing concentration is favored by over a third of RU's MBA graduates. Innovative subjects taught in the marketing MBA include marketing for pharmaceutical firms, for customer relationships, for databases and for the retail industry.
Runner-Up #1: New Jersey Institute of Technology (NJIT)
- Accredited by the AACSB, the Association to Advance Collegiate Schools of Business
- Admissions rate for the fall of 2012 was 64%, as reported by NCES
- For 2011, NCES reports 78% of full-time students
NJIT offers a bachelor's of science degree in business with a variety of concentrations such as finance, accounting, international business or marketing. According to U. S. News and World Report, marketing and business were the fifth most popular majors, with 10% of students graduating with them in 2011. A student electing the marketing concentration (this happens before the start of the junior year after a meeting with an academic advisor) will learn about consumer behavior, product marketing, services and technologies related to product development, sales, promotion and product design. Co-op experiences and internships are ways for students to practice what they have learned. These can begin during sophomore year and involve a wide range of businesses. Marketing students can also take part in the school's Small Business Institute program, a national initiative of consulting services. If a student just wants a basic understanding of business, a minor in business with a course in marketing can be an option. At the graduate level, the MBA program offers a marketing concentration. NJIT also awards a graduate certificate program which includes the subject of global marketing. Career paths for marketing specialists may include sales, advertising, e-commerce or marketing positions in national and multinational firms.
Runner-Up #2: Stevens Institute of Technology (SIT)
- In 2012, U. S. News & World Report ranked SIT as the fastest-rising university in its ranking of the top 100 national universities
- NCES reports a 93% retention rate for students returning to school in the fall of 2011
- SIT's student loan default rate for 2009 was reported by NCES as 3.9%
SIT's undergraduate degrees in the business disciplines are offered at the Wesley J. Howe school of management. Students in the marketing major learn about advertising, public relations and a combination of marketing concepts and the latest in technology. An integral part of the marketing major is the Practice Core, four courses in which students perform as if they were in the real business world. Stevens ranked 9th nationwide for a 30-year net return on investment on their graduate's cost for a bachelor's degrees. Business and marketing are the second most popular majors at SIT, with 12% of students enrolled in these fields of study. To gain experience while still at school, SIT's office of Career Development can help you find internships. At the graduate level, SIT's Flex MBA offers a concentration in marketing in which students learn about media, strategy, analytics and business behavior. Anyone who wishes to study while continuing to work can opt for the Flex MBA program which allows students to take classes either at school or online.