Those enrolled in marketing communication programs learn to plan, execute, and measure the success of marketing and promotional programs. Undergraduate and graduate programs are available at several highly ranked schools around the U.S. Students learn ways to quantify specific programs and take courses in the principles of marketing communication and promotion. Three of the top schools offering marketing communication programs are Northwestern University in Illinois, Temple University in Pennsylvania, and Ferris State University in Michigan. Each of these schools was included as a top school for 2017 by U.S. News & World Report.
Northwestern University - Illinois
Northwestern University was ranked first in the nation for its graduate marketing program and was tied for fifth among the best business schools by U.S. News & World Report for 2017. The university's Medill School of Journalism offers a Master of Science in Integrated Marketing Communications, which trains students to create and manage marketing strategies and measure their effectiveness. Coursework includes study in finance, branding strategies, corporate communications, public relations, market segmentation, and analysis. An undergraduate certificate is also available in integrated marketing communications for students working on a bachelor's degree at Northwestern. The Medill School is accredited by the Accrediting Council on Education in Journalism and Mass Communications. Northwestern's Kellogg School of Management offers the Strategic Marketing Communications program, which is designed for those with careers in marketing leadership.
Temple University - Philadelphia
Temple University tied for 41st among the best business schools and ranked 56th among all public schools for 2017, according to U.S. News & World Report. The Fox School of Business offers a Master of Science in Marketing Communications. The program teaches students to implement and manage marketing communications within an organization. The curriculum includes instruction in international marketing, consumer behavior, media management, marketing research, and strategy. Graduates will have completed a thesis detailing a full marketing communications plan.
Ferris State University - Michigan
At Ferris State University, advertising/integrated marketing communications is offered as either a bachelor's degree or a minor. This interdisciplinary program includes courses in digital marketing, media strategy, promotional writing, and web design. The program is accredited by the Accreditation Council for Business Schools and Programs. For 2017, Ferris State was ranked 18th among all public schools in the United States by U.S. News & World Report.
Marketing Communication Top Schools
A variety of other universities, each with unique factors that set them apart, also offer strong marketing communications programs.
|Florida State University||The School of Communication offers a 33-36 credit Master's in Integrated Marketing Communications (IMC)||Tallahassee, FL|
|Loyola University Chicago||Students can combine a Master's of Business Administration with a Master of Science in Integrated Marketing Communications||Chicago, IL|
|Stanford University||Marketing communications is covered as part of the Strategic Marketing Management master's degree||Stanford, CA|
|University of Kansas||Has a Master of Science in Journalism that focuses on integrated marketing communications||Lawrence, KS|
|University of Pennsylvania||A dual concentration in marketing and communications is possible at the undergraduate level||Philadelphia, PA|
|West Virginia University||Offers master's degrees and professional certificates in integrated marketing communications solely online||Morgantown, WV|
Programs in marketing communications combines studies in a variety of disciplines, such as advertising and media. Top schools, including Northwestern University, Temple University, and Ferris State University, offers bachelor's and master's degrees in the field.