There are a number of industries a broadcast designer might find work in, including production, small businesses and the Internet. Many designers are freelancers and often work under tight deadlines and budgets. Keep reading to learn more about the specific duties of a broadcast designer.
Designers effectively relay clients' ideas to specific audiences through 2-D and 3-D design principles. Broadcast designers work with a variety of people and media to produce graphics for television programs, advertisements and motion pictures. They are typically required to earn a bachelor's degree in an art-related field.
|Required Education||Bachelor's related to art typically required|
|Projected Job Growth (2018-2028)*||3% for graphic designers|
|Median Salary (2018)*||$50,370 for graphic designers|
Source: *U.S. Bureau of Labor Statistics
Job Description for Broadcast Designers
Often working independently as consultants or freelancers, graphic or broadcast designers may be hired by print, television or film production companies to visually convey a message in the most innovative and cost-effective way. Individuals or small businesses looking to create a website or promotional materials also call on graphic designers. Broadcast designers primarily work in the media and entertainment industries.
Tasked with producing designs such as network logos or the opening sequences of nightly news programs, broadcast designers often utilize computer-aided design (CAD) techniques. Broadcast designers may also be referred to as motion graphic artists. They generally work with animation and 3-D design elements. Broadcast designers must be conscious of color, space, composition, text and audio.
Often working with artistic and creative directors, writers, technicians, producers and other artists, broadcast designers are generally good listeners and effective communicators. They must possess adequate drawing and composition skills because many ideas and presentations begin with a sketch or storyboard. Storyboards are illustrative outlines of a scene or sequence of scenes to be filmed or animated later. These sketches are presented to clients and may undergo revisions.
Broadcast designers often work under tight deadlines and budgets. Often working with the latest design software, broadcast designers must stay abreast of technological advances, such as the advent of digital television. Designers usually work normal hours, but may shift them to accommodate client schedules and deadlines.
Employers typically prefer to hire individuals with a bachelor's degree. Whether earning a Bachelor of Fine Arts or Bachelor of Arts, designers generally take courses in studio art practices, such as drawing and painting, in addition to classes centered on the use of multimedia, such as animation and photography.
There are also 2- and 3-year institutions that offer associate degree programs in graphic design. Designers earning an Associate of Arts in Graphic Design can expect to begin their careers as graphic assistants. New designers typically work 1-3 years before moving to higher-level positions, reports the U.S. Bureau of Labor Statistics (www.bls.gov).
Out of school, designers must stay abreast of changing market and consumer trends. In the workplace, they must continue to demonstrate that they are able and creative communicators, demonstrate self-discipline and pay attention to detail as well as time management.
Salary and Job Outlook
Graphic designers, including broadcast designers, earned a mean annual salary of $54,680 as of May 2018. Employment for graphic designers is expected to increase slower than average during the 2018-2028 decade, according to the BLS.
Maintaining an updated knowledge of technological advances and market trends in the field is essential for a broadcast designer. When determining whether to pursue a career as a broadcast designer, it is also important to consider the projected employment statistics for the upcoming decade, which reports an expected growth of just 3% through 2028.