A business administration certificate program with an emphasis in marketing prepares students to enter the exciting fields of marketing and advertising. For current workers in those fields, a marketing certificate offers a chance to learn all of the latest industry techniques. Several specializations exist, such as: essentials of advertising, marketing strategy, and integrated marketing communications.
Certificate in Business Administration Marketing
For those who have a business administration certificate or degree in another business field, a marketing certificate is an excellent way to round out your business acumen. A certificate program is a narrow, concentrated study of one topic. Instead of learning about all areas of business as in a business administration certificate program, students focus only on marketing. Students will be required to demonstrate a breadth of skills, which typically include knowledge of marketing and advertising terms, marketing plan and strategy creation, marketing materials writing, sales techniques and internet marketing.
The types of classes that are typically required include:
- Introduction to Marketing
- Essentials of Advertising
- Integrated Marketing Communications
- Marketing Planning
- Marketing Strategy
Employment Outlook and Salary Information
According to the U.S. Bureau of Labor Statistics (BLS), the median salary for marketing managers was $134,290 in May 2018. According to the BLS (www.bls.gov), demand for marketing managers will be strong, with an expected 8% growth rate from 2018-2028, which is faster than the average of all occupations.
Enrolling in a business administration certificate program with a marketing emphasis allows students to acquire the knowledge and skills needed to obtain a marketing job or improve their current position.