Business Administration - Marketing Certificate Program Outline

Marketing is a competitive field and the techniques used to capture consumer attention are always changing. Learn about courses and career options related to a business administration certificate with an emphasis in marketing.

Essential Information

A business administration certificate program with an emphasis in marketing prepares students to enter the exciting fields of marketing and advertising. For current workers in those fields, a marketing certificate offers a chance to learn all of the latest industry techniques. Several specializations exist, such as: essentials of advertising, marketing strategy, and integrated marketing communications.


Certificate in Business Administration Marketing

For those who have a business administration certificate or degree in another business field, a marketing certificate is an excellent way to round out your business acumen. A certificate program is a narrow, concentrated study of one topic. Instead of learning about all areas of business as in a business administration certificate program, students focus only on marketing. Students will be required to demonstrate a breadth of skills, which typically include knowledge of marketing and advertising terms, marketing plan and strategy creation, marketing materials writing, sales techniques and internet marketing.

The types of classes that are typically required include:

  • Introduction to Marketing
  • Essentials of Advertising
  • Integrated Marketing Communications
  • Marketing Planning
  • Marketing Strategy

Employment Outlook and Salary Information

According to the U.S. Bureau of Labor Statistics (BLS), the median salary for marketing managers was $128,750 in May 2015. According to the BLS (www.bls.gov), demand for marketing managers will be strong, with an expected 9% growth rate from 2014-2024, which is faster than the average of all occupations.

Enrolling in a business administration certificate program with a marketing emphasis allows students to acquire the knowledge and skills needed to obtain a marketing job or improve their current position.


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