The skills learned in business communications courses lend themselves particularly well to business management positions. Three such career options include promotion managers, marketing managers, and public relations managers.
Business communications majors can choose from a variety of career fields upon graduation, many of which are available with a bachelor's degree, such as advertising, business journalism, or corporate communication. Three of the more common fields for business communication professionals are promotions, marketing, and public relations. While positions are available at all levels, featured below is information for potential managers.
|Career Title||Promotion manager||Marketing manager||Public relations manager|
|Requirements||Bachelor's degree and two to three years of experience||Bachelor's degree and several years of experience||Bachelor's degree with a master's degree recommended|
|Projected Job Growth (2018-2028)||8%*||8%*||8%*|
|Median Annual Salary (2018)||$132,620*||$134,290*||$114,800*|
Source: *Bureau of Labor Statistics
Promotion Manager Job Description
Promotion managers oversee promotional campaigns that integrate marketing and advertising tactics to maximize sales and achieve advertising goals. These tactics include direct mail, newspaper inserts, Internet ads, and endorsements, among others.
Many listsing for promotion manager will state that applicants should have two to three years of experience in the field. A bachelor's degree is also recommended. Computer expertise in Microsoft Outlook, Microsoft Word, PowerPoint, and Excel is usually a necessary skill.
The U.S. Bureau of Labor Statistics (BLS) predicted that the employment of promotions and advertising managers could grow by 8% between 2018 and 2028. The BLS reported in May 2018 that the median annual salary earned by such managers was $132,620.
Marketing Manager Job Description
Marketing managers work closely with advertising and promotion managers to boost a firm's goods and services. They assess the demand and seek new markets. Marketing managers also draft pricing strategies in order to increase profits while at the same time ensuring customer satisfaction.
Several years of work experience, along with a bachelor's degree in marketing, communications, business, or a related field is generally required for this position. Some employers may prefer a master's degree. Strong organizational, verbal, and written skills are a plus. Marketing managers are often asked to multi-task and should and be able to meet deadlines. Computer skills are a must.
Marketing managers earned a median salary of $134,290 in 2019, according to the BLS. Additionally, the BLS predicted that the employment of marketing managers would grow by 8% between 2018 and 2028.
Public Relations Manager Job Description
Public relations managers design and supervise pubic relations programs created to establish and maintain a positive public image for their company and clients. Through the development of press releases, corporate events, and other available means, they are often asked to improve or simply preserve the desired company identity. Keeping an eye on public trends and how they might affect the company is also a responsibility of the public relations manager,
A bachelor's degree in public relations or journalism is usually required for this position. In some cases, a master's degree may be preferred. Strong writing and editing skills are usually necessary. Experience in the field and a proven track record are also essential qualifications.
The median salary for a public relations manager as of in 2018 was $114,800, according to the BLS. The number of positions for public relations managers this can be expected to increase up to 8% between 2018 and 2028.
Employment prospects for all three of these careers are expected to grow about on par with the national average across all occupations. Even so, applicants should expect strong competition due to the high desirability of these positions. Obtaining a high level managerial position may require having several years of experience in the field.