Business communication courses and programs are available through universities, community colleges, business schools and industry organizations. These courses can be part of a program leading to a professional continuing education certificate in business communications.
Students interested in a deeper foundational education can pursue undergraduate training through bachelor's degree programs in business administration, business communications, sales and marketing or public relations. Individuals who already possess a bachelor's degree may desire advanced training that can be attained through a Master of Business Administration or Master of Arts in Business or Corporate Communications program. Professional business management organizations may also offer seminars and training workshops in areas of business writing, business conversation, presentation and public speaking.
Here are some common concepts taught in business communication courses:
- Public relations
- Communication for different organizations
- Persuasiveness in speaking and writing
- Business presentations
- Resolving workplace issues
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List of Typical Business Communications Courses
Business Writing Course
Individuals examine writing within a business context, focusing on topics such as message development, target audience and the communication process. Students learn to write in business language while using the appropriate tone, style and grammar. The format and design of documents is discussed. In addition, this course covers the ethical aspects of business writing.
Corporate Communication Course
This course explores how to effectively communicate a company's position, statement or testimony to the press, public and private organizations. It teaches ways to influence public opinion and public policy to favor a company or industry. Individuals learn to apply speaking, writing and interpersonal skills when discussing corporate identity and philanthropy, company image and investor relations.
Managing Disputes and Conflicts Course
Individuals explore ways to resolve internal and external conflicts that can disrupt the operation of a business. This course examines the sources of conflicts and the ways human emotion can impact a business. Students learn alternative conflict resolutions at the interpersonal, organizational and societal levels.
Business Speaking Course
Students learn how to improve in their speaking skills. They discuss the importance of having company representatives who can speak confidently and persuasively to various audiences. This course also teaches individuals how to research, organize and present public briefings, speeches and presentations.
This course discusses how to make strategic choices based on correct observations of a problem, and then presents creative alternatives to resolve it. Individuals learn how to tackle a problem by developing objectives, weighing the consequences of actions and making the most appropriate decision. Case studies allow students to practice their decision-making skills.
Negotiations Skills Course
In this course, negotiation strategies that foster positive results for all parties are discussed. Students learn to focus on interests instead of issues and to create value for each side. They explore the practices and methods used to obtain a 'win-win' result. Lessons also examine collective bargaining methods and cooperative approaches to impasses in negotiation (such as with labor unions).