Courses in business strategy are available at numerous business schools and universities. These courses are most commonly found in Master of Business Administration (MBA) programs, but they're also available within graduate certificate programs in strategic management or undergraduate certificates in business analysis or related fields. Business strategy courses combine lectures with case studies and business-centric research. Because business strategy plays such a vital role in almost all businesses and corporations, graduates of these programs may find careers in a number of different industries.
Here is a list of common concepts taught in business strategy courses:
- Managerial applications
- Negotiation skills
- Worldwide economies
- Business trends
- Services and products
- Team dynamics
List of Typical Courses
Business Strategy Course
This introductory course reviews the principles and concepts that drive businesses to position for growth and prosperity. Participants explore the objectives, resources and policies used to evaluate, design and implement a business strategy. Students discuss competitive strategy and how understanding economics helps determine business decisions about industry, growth, competition and marketplace.
International Business Strategy Course
Students learn to utilize the economic, social and cultural differences among countries to improve global business. This course discusses the strategies and advantages in a global market, such as alternative delivery importing and exporting methods, foreign investment and international distribution. Individuals compare developed and developing countries and review the role of international groups, such as the World Trade Organization. Case studies help participants grasp the fundamental concepts of international business strategy.
Corporate Strategy Course
Enrollees discuss the general management of a business, as well as organizational and strategic problems that may arise. They examine the relationships among board of directors, shareholders and managers, and the roles and responsibilities of people holding these positions. Individuals learn about industrial regulatory, technological and competitive issues that often prompt changes in corporate strategy.
Strategic Marketing Course
This course teaches people how to handle marketing issues and campaigns in retail, public and private sectors. Students learn to strategically promote services and products in various markets. Individuals use market analysis and consumer research to generate business and ensure long-term financial stability.
Organizational Strategy Course
While looking at how a business should be organized to achieve maximum performance and reach financial objectives, students explore problems that arise in organizational design, including decentralization. Individuals examine the strategic use and benefits associated with incentive pay. Other topics discussed include mergers and outsourcing.
Strategic Business Franchising Course
Individuals learn how franchising a business is a strategy used for rapid growth. This course focuses on international franchising by American companies. Participants discuss the advantages and disadvantages of franchising and the most cost-effective way to do so. Other topics include international and domestic growth, risk, equity and capital leverage.