For businesses to improve their relationships with customers, professionals like CRM business data analysts go over surveys and other gathered forms of data to see how customer relations can be improved. These professionals comb through raw data to find trends in customer behavior or places where businesses can update their practices. Professionals with significant analytical skills do well in this career field, as do individuals with strong communication skills.
CRM stands for customer relationship management. CRM business data analysts examine customer relationship data within an organization and make recommendations based on their findings. Employers typically require the minimum of bachelor's degrees, experience in management and some training in marketing or analysis.
|Required Education||Minimum of bachelor's degrees, graduate degrees preferred|
|Projected Job Growth (2018-2028)||14%* (for all management analysts)|
|Median Annual Salary (May 2018)||$83,610* (for all management analysts)|
Source: *U.S. Bureau of Labor Statistics
Education Requirements for CRM Business Data Analysts
The minimal educational requirement for an entry-level position as a management analyst is usually a bachelor's degree in business, management, marketing, economics, computer science or a closely related field. Many employers may prefer candidates who hold a Master of Business Administration (MBA) degree. Extensive work experience is often required as well, especially work experience in research analysis.
CRM business data analysts must be trained in how to use analytical and technical software. They may also need to use a database user interface and know how to query in various software programs.
Career Information for CRM Business Data Analysts
CRM business data analysis is a subcategory of management analysis. The job of a management analyst is to find ways to make the company more efficient, user-friendly or profitable. CRM business data analysts make these findings and recommendations as they relate to customer service.
Management analysts either work within a single organization or as part of a consulting firm that serves several organizations. They may also be self-employed as consultants.
CRM business data analysts conduct customer relations studies within a business or organization. Based on the data they obtain from these studies, they design new procedures. They may also create procedure manuals to educate management and employees on these new procedures.
Research methods used by CRM business data analysts may include personal interviews, on-site observation and customer satisfaction surveys. Good judgment and strong analytical skills are needed.
According to the most recent information supplied by the U.S. Bureau of Labor Statistics (BLS), employment of management analysts is expected to grow 14% from 2018-2028. In May 2018, the BLS reported that the median annual salary for management analysts was $83,610. Those in Wyoming and New York earned the highest average salaries for this career field, per the BLS.
CRM business data analysts often hold bachelor's degrees in business-related fields, although training at the graduate level has become more common and often preferred by employers. Job duties may include reviewing data that reflects the behaviors and treatment of customers, and then turning that data into a report that shows recommendations on how to improve customer relations and sales. According to the BLS, management analysts are in a fast-growing career field with a 14% expected rate of growth during the 2018-2028 decade.