A bachelor's degree in communications and journalism involves learning about writing, speaking and editing techniques. Students learn about mass communication theory, and how to use the media to communicate with an audience. Practical experience can be gained by working on a college newspaper or through an internship.
Individuals who want to improve their writing skills and work in fast-paced, collaborative environments may consider a degree in communications and journalism. Graduates of these programs may work as broadcast news analysts, television reporters or advertising managers; they might also find related media occupations.
|Career||Broadcast News Analyst||Television Reporter||Advertising Manager|
|Education Requirements||Bachelor's degree||Bachelor's degree||Bachelor's degree|
|Other Requirements||Strong communication, writing and speaking skills||Strong communication, writing and speaking skills||Strong communication, writing and speaking skills|
|Projected Job Growth (2018-2028)*||1% (for all broadcast news analysts)||-12% (for all reporters and correspondents)||3% (for advertising and promotions managers)|
|Median Salary (2018)*||$66,880 (for all broadcast news analysts)||$41,260 (for all reporters and correspondents)||$117,130 (for advertising and promotions managers)|
Source: *U.S. Bureau of Labor Statistics
Students who graduate from bachelor's and master's degree programs in communications and journalism have several job options. These include working as a broadcast news analyst, television reporter or advertising manager. Although these careers are quite different from one another, they all require strong communication, writing and speaking skills.
Broadcast News Analyst
Broadcast news analysts occupy the anchor desk position at a television news station, delivering stories and commentary to home-viewing audiences. The job market is expected to minimal or no change in this field between 2018 and 2028, according to BLS.
Broadcast news analysts establish the flow of a newscast between live shots from on-the-scene reporters, weather forecasts, sports or other segments, while providing interpretation and commentary. They interview guests in the studio, gather news information from wire services, write and edit scripts, and read local, national or world news stories on the air. Some newscasters may specialize in a subject area, such as financial news or sports.
Job Outlook and Salary Info
The U.S. Bureau of Labor Statistics (BLS) projects a little or no change in job opportunities for broadcast news analysts between 2018 and 2028. Intense competition for positions in large cities and top markets are expected. New media technologies should provide job opportunities, and broadcast news analysts with subject-matter knowledge and a willingness to relocate should have an advantage in the industry, the BLS reports.
The BLS reports that the mean annual salary for broadcast news analysts was $91,990 per year in May, 2018. The industry did, however, show a wide range of potential salaries. According to BLS figures, the bottom ten percent of earners made $27,370 or less each year, while the top ten percent in this occupation earned $200,180 or more.
Television reporters write, shoot, edit and deliver news reports as part of a news gathering team. This job field was expected to be in decline over the next decade, with competition for jobs increasing.
Television reporters often work in the field, covering breaking news events as they happen and setting up live location shots that air during the newscast. They may also work in the studio to give an introduction to a news package. Television reporters have hectic schedules, since they may be sent to attend events and interview sources at any time.
Job Outlook and Salary Info
The BLS predicts a rapid decline in employment of reporters and correspondents from 2018-2028; increased competition for reporter positions therefore is expected as the industry downsizes. In 2018, the BLS reported mean wages of radio and television reporters were $55,530 per year.
Advertising managers supervise one or more departments involved in the creation of advertising campaigns. Jobs in this area were expected to increase at a slower-than-average pace, and those with technological skills should fare the best.
Advertising managers work with other agency supervisors and staff to oversee advertisement creation, manage client accounts, set budgets and obtain campaign placement in media outlets. Advertising managers may work for advertising agencies, media sales firms or for in-house advertising divisions of large corporations. Advertising managers must understand all aspects of creating a promotional campaign and work to motivate agency staff.
Job Outlook and Salary Info
The BLS expects employment prospects for advertising and promotions managers to grow slower than average from 2018-2028. Those with new media and digital technologies are expected to have better opportunities. The mean salary for advertising and promotions managers was $133,090 per year, according to May, 2018 BLS data.
Degree Options in Communication and Journalism
Degree programs in communications and journalism introduce students to mass communication theory and the uses of media to tell stories, persuade people, sell products and promote ideas. A bachelor's degree is the typical level of education that employers prefer, but master's degree programs are also available in this area.
Students receive in-depth instruction in writing, speaking and editing techniques for a variety of media and take courses in media law and ethics, news writing and reporting, multimedia production and strategic communications. Students may gain hands-on experience by producing content for campus television and radio stations, writing for a college newspaper or completing internships at commercial media outlets.
With a degree in communications and journalism it is possible to pursue a career as a broadcast news analyst, reporter, or advertising manager. A degree in this field instructs students about how to use mass media to communicate with an audience, and that training makes communication and journalism students ideal candidates for these careers.