With a degree in eCommerce, it's possible to prepare for a career as a web developer, an advertising and promotions manager, an online store owner, or an eCommerce consultant. These jobs require a background in business, marketing or technical computing or design.
An eCommerce degree prepares students for careers in the selling of goods and services online. Available at both the undergraduate and graduate levels, these programs can have either a business or computer science emphasis.
|Career||Web Developers||Advertising and Promotions Managers||Online Store Owner||eCommerce Consultant|
|Education Requirements||Associate's degree||Bachelor's degree||Varies||Bachelor's degree|
|Projected Job Growth (2018-2028)*||13%||5%||N/A||14% for management analysts|
|Median Annual Salary||$69,430 (2018)*||$117,130 (2018)*||$66,373 for all small business owners (2019)**||$83,610 for management analysts (2018)*|
Sources: *U.S. Bureau of Labor Statistics, **PayScale.com
Degrees in eCommerce lead to jobs in marketing, promotions and website development and management. Graduates of these programs can also make use of their eCommerce training to start their own businesses.
Web Developers and Webmasters
Web developers with degrees in eCommerce create and maintain websites for businesses. Developers and webmasters must keep up with the changes and innovations in website design and maintenance, as well as data security issues. In some businesses, Web developers and webmasters may also be responsible for making marketing decisions as well as handling the technical aspects of running a website.
As of May 2018, the median annual salary for web developers was $69,430, according to the U.S. Bureau of Labor Statistics (BLS). The BLS also expects job growth of 13% for web developers between 2018 and 2028, which is significantly above average compared to all other fields.
Advertising and Promotions Managers
Advertising and promotions managers may either oversee the advertising and promotions efforts for the company that they work for or create opportunities for clients and potential clients. In the first instance, these managers seek out advertising opportunities on other websites and work with colleagues to create attractive, effective advertising and promotional campaigns. Businesses that sell advertising on their own Web properties may also hire advertising and promotions managers to develop attractive advertising and promotional options for clients and prospective clients.
According to the BLS, advertising and promotions managers earned a median annual wage of $117,130 as of May 2018. The BLS predicts job growth of 8% between 2018 and 2028 for these professionals.
Online Store Owner
A person with a degree in eCommerce may decide to open his or her own online store or commercial website, promoting or selling the goods and services that he or she wants to sell. In some cases, an owner of an online store may sell products as a side business, while in others, the online business may be its owner's only source of income. As is true with any entrepreneurial venture, the amount of money that a person can make with an online business varies by the type of product sold, the owner's business acumen and the success of his or her marketing efforts.
Those who have a degree in eCommerce can help businesses develop their own online retail efforts. An eCommerce consultant may be self-employed or work for a consulting firm. Business owners, who want to sell products or services, or promote their business online, may want to hire a consultant to provide initial guidance in setting up a business plan. Those with established online businesses may also want to hire a consultant to improve their current online sales and marketing efforts.
Management analysts earned a median salary of $83,610 as of May 2018. While the BLS expects a much faster-than-average 14% job growth for consultants between 2018 and 2028, it also expects competition for these jobs to be keen, due to attractive salary potential and working conditions.
With the increase in business conducted online, a degree in eCommerce can lead to many professional opportunities for those interested in providing services or selling products. These professionals may be involved in marketing or selling, advising those interested in beginning an online business, or creating web sites for online businesses. Web developers and management analysts can expect to see the much faster than average growth in job opportunities throughout the 2018-2028 decade.