Advertising design careers involve arranging the visual elements found in ads, writing commercial scripts and overseeing ad production. Graphic designers, art directors and copywriters may all work in this field.
Advertisements are made by teams of creative professionals, such as graphic designers, art directors and copywriters, for a variety of media. Read on to learn more about these advertising design careers and how to prepare for them.
|Required Education||Bachelor's degree in related field|
|Other Requirements||Business administration skills|
|Projected Job Growth (2018-2028)*||3% for graphic designers|
|Average Salary (2018)*||$50,370 annually for graphic designers|
Source: *U.S. Bureau of Labor Statistics
Graphic designers often use software programs to manipulate typography, colors, images and other visual elements to compose designs that convey messages. Graphic designers may communicate with clients to determine their needs so they can effectively target the advertising. Graphic designers may also perform research to better understand the target market. They meet with art directors and other advertising design team members to go over ideas and discuss budget considerations.
Most entry-level graphic designer jobs require candidates to have a bachelor's degree in graphic design, visual communications or a similar field. The curriculum typically includes color theory and application, design elements, illustration, typography, graphic design history, production design, Web graphics, graphic design business practices and advertising principles. Many programs emphasize development of proficiency in design-related software programs and portfolio creation. The U.S. Bureau of Labor Statistics (BLS) states that employers determine whether to hire candidates by the strength of their portfolios (www.bls.gov).
The BLS expects job opportunities for graphic designers to increase by 3% between 2018 and 2028. May 2018 data from the BLS shows that these designers earned an average annual salary of $50,370.
Art directors formulate design concepts, create specifications and oversee advertisements through the production cycle. Supervising graphic designers and copywriters, they have the final say over all aspects of the design and ensure that they conform to specifications. In addition to acting as managers, art directors contribute graphic design work. After the design is complete, the art director may meet with the client to present the finished product and confirm the client's satisfaction.
Art directors typically start out as entry-level designers who demonstrate exceptional creative skills and leadership talents. According to the BLS, some art directors complete programs in arts administration or management to learn project management and other business administration skills.
The BLS projects to show little or no change with only 1% increase in employment of art directors during the 2018-2028 decade. As reported by the BLS, art directors earned a median salary of $92,780 as of 2018.
Copywriters compose the text within the advertisement. They work with the client to create slogans and themes that help market products in all media, including print, online and television. Copywriters consult with clients to learn about their products and their customers. Additionally, copywriters meet with other advertising staff members to discuss the copy's style, length and graphic components. They use the appropriate language and tone for the medium, the target market and the type of product. When drafts aren't approved by supervisors, they edit and revise as appropriate.
The BLS states that copywriters typically need at least a bachelor's degree. Advertising, public relations and related fields are possible majors for copywriters. Some schools offer degrees in advertising with a copywriting concentration. Classes may include persuasive writing, advertising research, visual communication, creative thinking, print copywriting and broadcast copywriting. Copywriters also need excellent computer skills and knowledge of electronic publishing, Web design and multimedia software.
The BLS reported that writers and authors could see little or no change with 0% increase in employment from 2018 to 2028. The median salary for writers and authors in 2018 was $62,170.
A career as a graphic designer, copywriter or art director requires a bachelor's degree in a relevant field. While graphic designers may study fine art to build their portfolio and develop their skills, a copywriter may minor copywriting while pursuing a major in areas like advertising or public relations. Arts directors can benefit from training in arts administration.