A career in beauty marketing includes promoting beauty products, at the store level or within the higher corporate team. A degree is marketing is helpful, and knowledge of the beauty product industry is essential.
Beauty marketers create promotion strategies for advertising products such as lotions, potions, sprays and creams. A bachelor's degree and an internship or experience is usually necessary for these careers. Professionals must also understand the beauty and fashion industry.
|Required Education||Bachelor's typically needed|
|Other Requirements||Internship often required, understanding of the industry|
|Projected Job Growth (2014 - 2024)*||9% for all marketing managers|
|Median Salary (2015)*||$128,750 annually for all marketing managers|
Source: *U.S. Bureau of Labor Statistics.
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Beauty Marketing Career Information
Beauty marketing careers range from beauty store counter assistant to director of marketing. At its most basic level, marketing involves promoting a company's beauty products, which can range from cosmetics to fragrances to hair care products. Marketing professionals work with other executives in sales, advertising, public relations and promotion to examine the demand for beauty products and find ways that the company can meet that demand.
According to the U.S. Bureau of Labor Statistics (BLS), the median annual salary for marketing managers, including those in the beauty industry, was $128,750 as of 2015. The BLS projected that employment for this occupational group would grow by 9% from 2014 to 2024.
Some beauty marketers begin their careers by working in a retail store as a beauty adviser, counter representative or sales associate. Prospective beauty marketers learn what products appeal to customers and how to promote them. Other entry-level positions in beauty marketing include marketing or administrative assistant at a cosmetics or beauty company.
After several years of experience, or earning a bachelor's degree, individuals can become a marketing manager, product manager or sales representative. Some professionals choose to focus on market research or promotions, or they may pursue careers in beauty product development. At this level, professionals execute the marketing plans developed by the executive leadership and assist with developing pricing and promotion strategies. Experienced beauty marketers help develop marketing plans and oversee their execution.
To work as a cosmetics counter representative, job candidates may only need a high school education. Those with a degree may qualify for advanced positions as a marketing manager, account executive or vice president.
According to the BLS, those wishing to pursue a career in marketing should consider majoring in business administration with a focus on marketing. Courses in marketing, management, finance, accounting, economics, market research, consumer behavior, sales, advertising and communication can be useful in this career. Understanding the beauty and fashion industry is also important. Some education programs specifically focus on beauty marketing topics, including package design, beauty formulations, beauty trends and forecasting.
Experience is another important factor for landing a job in the industry. Prospects can apply for internships in the beauty industry, and the BLS indicated that many employers seek candidates who have completed internships.
While an aspiring beauty marketing professional could start at the store level without a bachelor's degree, undergraduate education with courses in marketing, finance, economics, sales, advertising, consumer behavior, sales or communications would be helpful, and an internship in the beauty industry and knowledge of beauty products is also important. Beauty marketing executives typically work within a team to create promotion strategies for beauty products. Jobs for marketing managers are predicted to grow at a faster than average rate through 2024, with median salaries in the high $120,000s in 2015.