Careers in New Media: Job Options and Requirements

Sep 26, 2019

Many careers that were associated with TV, radio and print news have become new media careers. New media refers to Internet communication technology. Some career options for people interested in new media include becoming a web developer, being a writer or reporter, or working in advertising.

Essential Information

New media can refer to the newest Internet communication technologies used outside of TV, radio or print. Careers in this field can be found in a variety of industries as new media becomes increasingly popular. Bachelor's degrees are generally a requirement for careers in new media journalism, new media advertising and new media Web development.

Career New Media Journalist New Media Advertising Sales Agent New Media Web Developer
Education Requirements Bachelor's degree High school diploma at minimum; bachelor's degree for advancement Bachelor's degree
Projected Job Growth (2018-2028)* -12% for all reporters and correspondents; 0% for all writers and authors; -3% for all editors -2% for all advertising sales agents 13%
Median Salary (2018)* $41,260 for all reporters and correspondents, annually; $62,170 for all writers and authors, annually; $59,480 for all editors, annually $51,740 for all advertising sales agents, annually $69,430 for all Web developers, annually

Source: *U.S. Bureau of Labor Statistics

Career Options

Graduates of bachelor's degrees in new media have several career options available to them, including the fields of new media journalism, new media advertising and as Web developers. Below are overviews and detailed descriptions of these three possible career options for graduates.

New Media Journalism

Creating content for an online publication can be fast-paced since many websites or blogs are often updated daily. Journalists and editors positions for television and radio stations, magazines and newspapers are also available on the new media websites of those old media organizations. Others may work at Web-based organizations or by starting their own online publication.

According to the U.S. Bureau of Labor Statistics (BLS) competition will be keen for writers and editors, as well as for reporters and correspondents ( The BLS predicted a 0% employment growth rate for writers from 2018-2028, while the number of jobs for editors are predicted to decline by 3% during that same decade. Reporters and correspondents will face a steeper decline of 12% from 2018-2028. The median salary for writers in 2018 was $62,170, according to the BLS; the median salary for editors was $56,010, while reporters and correspondents earned a median of $41,260.


New media writers and editors may obtain an associate's, bachelor's or master's degree in journalism. The BLS notes that many employers look for applicants with a minimum of a bachelor's degree in related fields, such as communication or journalism. Some schools offer new media courses in areas such as electronic media, cyber journalism and advertising media planning.

New Media Advertising

The primary duties of online account representatives in new media can include selling online advertising and maintaining accounts. These advertising professionals may work on commission or in salaried positions.

The BLS predicted employment opportunities for advertising sales agents, including those in new media, would decrease by 2% from 2018-2028; while opportunities in print ad sales may decline, opportunities in digital advertising are expected to be good. The BLS reported that the median salary for jobs in this field was $51,740 in 2018.


Previous success in other sales positions may be required for new media sales positions, such as account executives. The BLS notes that advertising sales agents can find entry-level employment with a high school diploma; however, training or a degree in related areas, such as advertising, media sales, business or communication, may be a requirement for advanced positions.

Some computer and information science programs offer courses in new media and business, where students can learn how new media can make businesses and sales more effective, as well as studies on Internet marketing and research conducted on social networking and blogs.

New Media Web Developers

Web developers and computer experts are needed to maintain websites and associated computer infrastructure. Web developers may work in new media by improving search engine results, e-mail issues, Web hosting, information technology and in-house company software. These developers may also ensure their client's website remains up-to-date.

The BLS predicts that jobs for Web developers will grow 13% from 2018-2028. Web developers earned a median salary of $69,430 in 2018, per the BLS.


According to the BLS, Web developers generally need adequate technical software engineering and programming training to administer websites, problem-solve and work with writers, designers and photographers on content systems which may include both text as well as audio, video and graphics. For most of these positions, a bachelor's degree in computer science or a related field is required; however, some employers may also consider applicants with computer programming skills, code knowledge or certifications. Through programs in new media and Web design, students can learn technical coding, design and programming skills but also may study areas like media writing and Web-based design principles.

An advertising career can be pursued with a high school diploma, although an associate's or bachelor's degree in advertising or business may increase job prospects and lead to opportunities for advancement. A bachelor's degree in computer science or a related field is required for web developers. Reporters and correspondents need a bachelor's degree in journalism or communications.

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