Colleges and Schools with Internet Marketing Programs: How to Choose

Students may earn certificates, bachelor's degrees or master's degrees in Internet marketing. Degree programs are available through the business and marketing schools of 4-year colleges and universities, while certificate programs can be found at community colleges.

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Internet marketing programs are designed for students who want to start an online business, become an Internet marketing manager for an existing business or help launch an online presence for a brick-and-mortar company; entrepreneurs may benefit from an Internet marketing program that also includes introductory courses in finance, accounting, salesmanship and operations. Admission prerequisites for a certificate or degree program in Internet marketing may include skills in website programming, graphics experience, business skills and advertising knowledge.

Top 10 Marketing Schools

The following list includes a number of public and private schools that offer marketing programs.

College/University Location Institution Type Degrees Offered* Tuition* (2015-2016)
University of Pennsylvania Philadelphia, PA 4-year, Private not-for-profit Bachelor's, Master's Doctoral Undergraduate $49,536; Graduate $31,068
New York University New York, NY 4-year, Private not-for-profit Master's** Graduate $38,592
University of Texas - Austin Austin, TX 4-year, Public Bachelor's, Master's, Doctoral In-state Undergraduate $9,806; Out-of-state Undergraduate $34,676; In-state Graduate $10,934; Out-of-state Graduate $20,762
University of Wisconsin - Madison Madison, WI 4-year, Public Bachelor's, Master's In-state Undergraduate $10,415; Out-of-state Undergraduate $29,665; In-state Graduate $10,728; Out-of-state Graduate $24,054
St. Joseph's University Philadelphia, PA 4-year, Private not-for-profit Bachelor's, Masters Undergraduate $42,180; Graduate $15,840
University of California - Berkeley Berkeley, CA 4-year, Public Course** Free**
University of North Carolina - Chapel Hill Chapel Hills, NC 4-year, Public Bachelor's, Master's** In-state Undergraduate $8,591; Out-of-state Undergraduate $33,673; In-state Graduate $9,143; Out-of-state Graduate $26,354
Indiana University - Bloomington Bloomington, IN 4-year, Public Bachelor's, Master's, Doctoral** In-state Undergraduate $10,388; Out-of-state Undergraduate $33,741; In-state Graduate $8,442; Out-of-state Graduate $26,812
University of Virginia Charlottesville, VA 4-year, Public Continuing Education Course, Bachelor's, Master's** In-state Undergraduate $15,192; Out-of-state Undergraduate $44,365; In-state Graduate $14,518; Out-of-state Graduate $24,316

Sources: *National Center for Education Statistics, **School website

School Selection Criteria

Students interested in Internet marketing programs have a number of things to consider when selecting a school.

  • Both online and on-campus Internet marketing programs exist at the certificate, undergraduate and graduate levels.
  • Graduate degree programs can pave the way to senior-level executive positions.
  • Helpful Internet marketing courses address Internet law, social media advertising, viral marketing, lead generation, SEO basics and paid advertising.
  • Graduates of an undergraduate program may find a Master of Business Administration (MBA) or Master of Science (M.S.) program with a concentration in Internet marketing or e-commerce especially helpful in running a small business.

Internet Marketing Certificate Program

Certificate programs are usually the least time-consuming and the least expensive Internet marketing programs. They are geared toward students who already have business experience and want to explore expansion to the Internet or enhance their business' Internet presence. Some courses also address logistics such as hosting, security and file transfer protocols. Certain programs require pre-certification in specialized software applications.

Bachelor's Degree in Internet Marketing

A 4-year bachelor's degree program offers a more detailed analysis of Internet marketing. Programs may include courses on social media marketing and how to write effectively for the Internet.

Master's Degree Internet Marketing

Programs are available that offer MBA or M.S. degrees in Internet marketing and business systems. These programs are for students pursuing leadership roles in leveraging a company's Internet branding to increase profits and enhance company visibility and reputation. Some programs include a business plan or marketing campaign as a capstone project, which could be implemented and turned into a profitable venture.

Internet marketing can be studied as a degree major, or can be pursued as a concentration within a business or commerce degree. There are also some continuing education courses in marketing for those who may wish to pursue a shorter course of study before entering a certificate or degree program.

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