Internet marketing programs are designed for students who want to start an online business, become an Internet marketing manager for an existing business or help launch an online presence for a brick-and-mortar company; entrepreneurs may benefit from an Internet marketing program that also includes introductory courses in finance, accounting, salesmanship and operations. Admission prerequisites for a certificate or degree program in Internet marketing may include skills in website programming, graphics experience, business skills and advertising knowledge.
Top 10 Marketing Schools
The following list includes a number of public and private schools that offer marketing programs.
|College/University||Location||Institution Type||Degrees Offered*||Tuition* (2015-2016)|
|University of Pennsylvania||Philadelphia, PA||4-year, Private not-for-profit||Bachelor's, Master's Doctoral||Undergraduate $49,536; Graduate $31,068|
|New York University||New York, NY||4-year, Private not-for-profit||Master's**||Graduate $38,592|
|University of Texas - Austin||Austin, TX||4-year, Public||Bachelor's, Master's, Doctoral||In-state Undergraduate $9,806; Out-of-state Undergraduate $34,676; In-state Graduate $10,934; Out-of-state Graduate $20,762|
|University of Wisconsin - Madison||Madison, WI||4-year, Public||Bachelor's, Master's||In-state Undergraduate $10,415; Out-of-state Undergraduate $29,665; In-state Graduate $10,728; Out-of-state Graduate $24,054|
|St. Joseph's University||Philadelphia, PA||4-year, Private not-for-profit||Bachelor's, Masters||Undergraduate $42,180; Graduate $15,840|
|University of California - Berkeley||Berkeley, CA||4-year, Public||Course**||Free**|
|University of North Carolina - Chapel Hill||Chapel Hills, NC||4-year, Public||Bachelor's, Master's**||In-state Undergraduate $8,591; Out-of-state Undergraduate $33,673; In-state Graduate $9,143; Out-of-state Graduate $26,354|
|Indiana University - Bloomington||Bloomington, IN||4-year, Public||Bachelor's, Master's, Doctoral**||In-state Undergraduate $10,388; Out-of-state Undergraduate $33,741; In-state Graduate $8,442; Out-of-state Graduate $26,812|
|University of Virginia||Charlottesville, VA||4-year, Public||Continuing Education Course, Bachelor's, Master's**||In-state Undergraduate $15,192; Out-of-state Undergraduate $44,365; In-state Graduate $14,518; Out-of-state Graduate $24,316|
Sources: *National Center for Education Statistics, **School website
School Selection Criteria
Students interested in Internet marketing programs have a number of things to consider when selecting a school.
- Both online and on-campus Internet marketing programs exist at the certificate, undergraduate and graduate levels.
- Graduate degree programs can pave the way to senior-level executive positions.
- Helpful Internet marketing courses address Internet law, social media advertising, viral marketing, lead generation, SEO basics and paid advertising.
- Graduates of an undergraduate program may find a Master of Business Administration (MBA) or Master of Science (M.S.) program with a concentration in Internet marketing or e-commerce especially helpful in running a small business.
Internet Marketing Certificate Program
Certificate programs are usually the least time-consuming and the least expensive Internet marketing programs. They are geared toward students who already have business experience and want to explore expansion to the Internet or enhance their business' Internet presence. Some courses also address logistics such as hosting, security and file transfer protocols. Certain programs require pre-certification in specialized software applications.
Bachelor's Degree in Internet Marketing
A 4-year bachelor's degree program offers a more detailed analysis of Internet marketing. Programs may include courses on social media marketing and how to write effectively for the Internet.
Master's Degree Internet Marketing
Programs are available that offer MBA or M.S. degrees in Internet marketing and business systems. These programs are for students pursuing leadership roles in leveraging a company's Internet branding to increase profits and enhance company visibility and reputation. Some programs include a business plan or marketing campaign as a capstone project, which could be implemented and turned into a profitable venture.
Internet marketing can be studied as a degree major, or can be pursued as a concentration within a business or commerce degree. There are also some continuing education courses in marketing for those who may wish to pursue a shorter course of study before entering a certificate or degree program.