It is possible to find bachelor's degrees, master's degrees and certificates in food marketing and related subjects at public and private universities around the country.
10 Schools With Food Marketing Programs
These ten schools provide postsecondary education in food marketing:
|College/University||Location||Institution Type||Programs Offered||Tuition (2016-2017)*|
|Western Michigan University||Kalamazoo, MI||4-year, Public||Bachelor's||$11,493 in-state, $26,851 out-of-state|
|Saint Joseph University||Philadelphia, PA||4-year, Private not-for-profit||Bachelor's, Master's, Certificate||$43,020 undergraduate, $16,092 graduate|
|University of Delaware||Newark, DE||4-year, Public||Bachelor's||$12,830 in-state, $32,250 out-of-state|
|Portland State University||Portland, OR||4-year, Public||Certificate (within Bachelor's program)||$8,337 in-state, $24,852 out-of-state|
|University of Georgia||Athens, GA||4-year, Public||Bachelor's||$11,634 in-state, $29,844 out-of-state|
|Texas A&M University||College Station, TX||4-year, Public||Bachelor's||$11,036 in-state, $31,214 out-of-state|
|Purdue University||West Lafayette, IN||4-year, Public||Bachelor's||$10,002 in-state, $28,804 out-of-state|
|Tennessee State University||Nashville, TN||4-year, Public||Master's||$8,380 in-state, $20,020 out-of-state|
|Michigan State University||East Lansing, MI||4-year, Public||Bachelor's||$14,062 in-state, $37,890 out-of-state|
|Angelo State University||San Angelo, TX||4-year, Public||Bachelor's||$7,047 in-state, $16,839 out-of-state|
Source: *National Center for Education Statistics
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School Selection Criteria
Students interested in food marketing programs may want to keep these considerations in mind:
- Some food marketing programs focus mostly on the business aspects of the food industry, while others combine business courses with more scientific courses in agriculture and nutrition. Prospective students should examine the curriculum to make sure that the school's offerings meet their educational needs.
- Prospective students may want to find out about internship opportunities offered through the school, and whether they are available in the kind of setting where they hope to pursue a career, such as a food manufacturing company or food retailer.
- When choosing between master's degree programs that include research or independent study, prospective graduate students may want to make sure that there are faculty members at the school with whom they share research interests, as they may serve as mentors.
- Prospective undergraduates may want to look for schools that have food marketing-related student organizations, such as an Agriculture and Applied Economics Club, Food Science Club, collegiate 4-H club or collegiate chapter of the FFA.
Bachelor's Degree Programs
At some schools, students can major in food marketing, while other schools offer the program as a concentration within a broader bachelor's degree program in agribusiness or a related field. These programs cover the fundamentals of business and marketing in the food industry, and they may also cover topics such as food science and nutrition. Upon completion of the bachelor's degree program, students are qualified for careers in a variety of fields, including product marketing and advertising, government regulation, food distribution management and sales.
Master's Degree Programs
Master's degree programs in food marketing can prepare students for senior-level management positions in the food industry or for research jobs in the agricultural sciences. At some schools, students can choose between thesis and non-thesis tracks. Advanced courses are available in a wide range of subject areas, including food marketing strategy, research, promotion, distribution and international marketing.
Certificate programs in food marketing are available at both the undergraduate and graduate levels. Undergraduate certificate programs are available within broader business degree programs and cover topics such as purchasing, business-to-business marketing and professional selling. A food industry internship may also be required. For individuals who have earned a business-related master's degree in an area other than food marketing, it is possible to earn a post master's certificate that focuses specifically on marketing topics relevant to the food industry, such as food retailing and new product development. In order to accommodate the needs of working professionals, courses may be available on the weekends or in online formats.
To prepare for a career in food marketing, it is possible to find relevant degree and certificate programs at both the undergraduate and graduate levels.