Colleges with Merchandise Marketing Programs: How to Choose

Dec 05, 2019

Merchandise marketing programs are typically offered at the associate's and bachelor's degree levels. While most programs provide instruction on fashion marketing techniques, some offer students the opportunity to focus their studies on other industries, such as international or digital marketing. Selecting a merchandise marketing school may depend on the career path of the student, the location of the school and practical experience offered through the program.

Students pursuing merchandise marketing can earn an undergraduate degree at a 4-year private or public college. Most of these programs may take two to four years to complete, so tuition rates and course details vary.

Ten Merchandise Marketing Programs

The school list highlights information about the location, institution type, and degrees offered.

College/University Locations Institution Type Degree Offers Tuition (2018-2019)
Baylor University Waco, TX 4-year, Private not-for-profit Bachelor's $45,542
Cazenovia College Cazenovia, NY 4-year, Private not-for-profit Bachelor's $31,754
Columbia College Chicago, IL 4-year, Private not-for-profit Bachelor's $27,176
Immaculata University Immaculata, PA 4-year, Private not-for-profit Bachelor's $27,350
Ohio State University Columbus, OH 4-year, Public Bachelor's $10,726 (in-state); $30,742 (out-of-state)
Southern New Hampshire University Manchester, NH 4-year, Private not-for-profit Associate's and Bachelor's $31,136
University of Central Missouri Warrensburg, MO 4-year, Public Bachelor's $7,673 (in-state); $14,442 (out-of-state)
University of Georgia Athens, GA 4-year, Public Bachelor's $11,830 (in-state); $30,404 (out-of-state)
University of Cincinnati Cincinnati, OH 4-year, Public Bachelor's $11,000 (in-state); $27,334 (out-of-state)
University of Rhode Island Kingston, RI 4-year, Public Bachelor's $14,138 (in-state); $30,862 (out-of-state)

Sources: *NCES College Navigator

School Selection Criteria

Merchandise marketing programs are often found at schools of art and design, as well as other 4-year colleges and universities, and many programs provide an emphasis on marketing for the fashion industry. Aspiring students should keep these tips in mind:

  • Students should review a program's syllabus prior to enrollment to ensure the program corresponds to their specific career path.
  • Training and employment options may be affected by the industry focus of the city where the school is located.
  • Internship and mentorship programs often have a particular focus, such as local fashion designers or culturally diverse study-abroad programs, so students should choose a school that offers the focus that best supports their career goals.
  • Students should choose a school that has employment preparation courses incorporated into the curriculum.

Associate's Degrees in Merchandise Marketing

Associate's degree programs are commonly offered in fashion merchandising or as a dual degree program in merchandising and design with a concentration in merchandise marketing. These programs require two years of study and contain general education coursework.

Bachelor's Degree in Merchandise Marketing

Bachelor's programs in merchandise marketing typically focus on fashion merchandising or fashion merchandising management. These 4-year programs consist of general education and marketing, design and fashion-specific courses. Internship and study abroad programs are commonly included.

An associate or bachelor's degree in merchandise marketing is usually based on the fashion industry field of study. Make sure to review details about location and tuition as well are look at the program syllabus before deciding which school will best support your career goals.

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