Students pursuing merchandise marketing can earn an undergraduate degree at a 4-year private or public college. Most of these programs may take two to four years to complete, so tuition rates and course details vary.
Ten Merchandise Marketing Programs
The school list highlights information about the location, institution type, and degrees offered.
|College/University||Locations||Institution Type||Degree Offers||Tuition (2018-2019)|
|Baylor University||Waco, TX||4-year, Private not-for-profit||Bachelor's||$45,542|
|Cazenovia College||Cazenovia, NY||4-year, Private not-for-profit||Bachelor's||$31,754|
|Columbia College||Chicago, IL||4-year, Private not-for-profit||Bachelor's||$27,176|
|Immaculata University||Immaculata, PA||4-year, Private not-for-profit||Bachelor's||$27,350|
|Ohio State University||Columbus, OH||4-year, Public||Bachelor's||$10,726 (in-state); $30,742 (out-of-state)|
|Southern New Hampshire University||Manchester, NH||4-year, Private not-for-profit||Associate's and Bachelor's||$31,136|
|University of Central Missouri||Warrensburg, MO||4-year, Public||Bachelor's||$7,673 (in-state); $14,442 (out-of-state)|
|University of Georgia||Athens, GA||4-year, Public||Bachelor's||$11,830 (in-state); $30,404 (out-of-state)|
|University of Cincinnati||Cincinnati, OH||4-year, Public||Bachelor's||$11,000 (in-state); $27,334 (out-of-state)|
|University of Rhode Island||Kingston, RI||4-year, Public||Bachelor's||$14,138 (in-state); $30,862 (out-of-state)|
Sources: *NCES College Navigator
School Selection Criteria
Merchandise marketing programs are often found at schools of art and design, as well as other 4-year colleges and universities, and many programs provide an emphasis on marketing for the fashion industry. Aspiring students should keep these tips in mind:
- Students should review a program's syllabus prior to enrollment to ensure the program corresponds to their specific career path.
- Training and employment options may be affected by the industry focus of the city where the school is located.
- Internship and mentorship programs often have a particular focus, such as local fashion designers or culturally diverse study-abroad programs, so students should choose a school that offers the focus that best supports their career goals.
- Students should choose a school that has employment preparation courses incorporated into the curriculum.
Associate's Degrees in Merchandise Marketing
Associate's degree programs are commonly offered in fashion merchandising or as a dual degree program in merchandising and design with a concentration in merchandise marketing. These programs require two years of study and contain general education coursework.
Bachelor's Degree in Merchandise Marketing
Bachelor's programs in merchandise marketing typically focus on fashion merchandising or fashion merchandising management. These 4-year programs consist of general education and marketing, design and fashion-specific courses. Internship and study abroad programs are commonly included.
An associate or bachelor's degree in merchandise marketing is usually based on the fashion industry field of study. Make sure to review details about location and tuition as well are look at the program syllabus before deciding which school will best support your career goals.