People who create commercials for advertisers need a broad understanding of marketing, management, and design. Degree programs and elective courses in film or television production can be helpful for aspiring commercial producers. Internship programs with television or film companies are also beneficial.
Commercial producers develop television commercials for advertisers. Although formal education is not required, producers typically hold bachelor's degrees, often in the arts, such as film studies or writing, but business or communication degrees are common as well. Industry experience in film, television or theater production is vital for this occupation.
|Required Education||Bachelor's degrees are typical|
|Other Requirements||Several years of work experience in film, television or theater production|
|Projected Job Growth (2018-2028)*||5% for directors and producers, in general|
|Mean Annual Salary (2018)*||$106,420 for directors and producers in advertising, public relations and related services|
Source: *U.S. Bureau of Labor Statistics
Commercial Producer Job Description
Commercial producers develop television commercials for advertisers. Commercial producers who work for regional television stations may participate in all parts of creating the commercials - including writing, shooting and editing. Those who work for national companies may focus on the business side of producing a commercial. After creating the initial concept, these producers may help with the script and determine the amount of money needed to invest in casting, equipment and film crews. They may also figure out ways to acquire the funding from product manufacturers or other interested parties.
During the production process, commercial producers may be responsible for making sure crewmembers and cast members are on time and on budget. They may also make detailed schedules for cast members and crewmembers. Producers must solve unforeseen problems and delegate production duties appropriately. Once the footage is shot, producers may edit, add graphics and include sound effects to create the final product.
Commercial producers are also responsible for the quality of each commercial produced. Quality control can involve several duties, such as verifying accurate information and placing legal disclaimers into advertisements. Producers must also verify that commercials meet certain legal and broadcasting standards. When commercials are ready for broadcast, producers negotiate financial deals for commercial air time.
Commercial Producer Career Info
Employment Outlook and Salary Statistics
While specific information for commercial producers was not available, the U.S Bureau of Labor Statistics (BLS) indicates that open positions for all directors and producers are expected to rise faster than average during the 2018-2028 decade. The BLS salary statistics from May 2018 showed that the average salary of all producers and directors was $89,840. Information from that same year showed that producers and directors working in the advertising industry earned a bit more, with an average salary of $106,420.
Education and Training
According to the BLS, producers often hold bachelor's degrees. While prospective commercial producers can receive training in film and television programs, they can also learn about producing commercials in broadcast communications programs. Bachelor's degree programs in these areas provide coursework in writing scripts, operating a camera and using editing software.
Students may also want to seek out elective courses in finance and marketing to learn how to set a budget and advertise to different demographics. Industry experience is one of the most noted forms of training for this career field, per the BLS, and training may be obtained through internships in television, radio and film.
In summary, coursework in broadcast communication, finance, marketing, production, and film technology could all be useful for aspiring commercial producers. These professionals lead teams in the full process of creating advertising commercials for clients. Job growth should be as fast as the average for producers and directors from 2018-2028.