Master's degree programs in communication management normally cover a wide variety of subjects, including communication law and policy, public relations, multicultural communication and entertainment management. Coursework within these programs usually incorporates a mixture of practical experience, such as creating web communications strategies for businesses, and theoretical concepts, including non-profit and corporate management plans.
Most master's programs in communication management do not require a bachelor's degree for admissions, though undergraduate studies are often preferred. However, some programs expect at least minimal experience in the field, and may request a resume with relevant exposure to communications technologies. Applicants may also need to supply written examples of professional articles or scholarly research. Some degree programs may require students to complete a project or research assignment prior to graduation.
Master's Degree in Communication Management
In addition to classroom and laboratory instruction, communication management master's students are often required to complete some type of individual or group project. These normally involve comprehensive research and subsequent written or oral presentations on a topic of interest related to the program's concentration.
The program coursework within communication management master's programs can vary based on the specific area of study students select. These can range from information and communication technologies to health and social change communication. Some examples of common subjects include:
- Managerial and leadership communication theory
- New technologies in communication
- Strategic and organizational communications
- Ethics, laws and policies in related to media communication
- Broadcasting, newspapers and other media outlets
Employment Outlook and Salary Info
According to the U.S. Bureau of Labor Services (BLS), employment opportunities for advertising and promotions managers are expected to increase by 5% for the years 2018 through 2028. In May 2018, the BLS reported that these managers earned $117,130 as a median annual salary.
Continuing Education Information
Graduates of a communication management master's program might choose to continue their education by pursuing a doctorate degree in a related field, such as organizational leadership or sports management. Other educational opportunities are available through professional organizations, like the American Association of Advertising Agencies and the Public Relations Society of America. Many public careers include specialized organizations that offer courses, networking events or activities for job advancement.
Communication management degree programs are designed to help students improve their communications skills so they can advance into leadership and administrative roles within a company's communications department. Graduates can work in the non-profit or corporate world.