Communications Manager: Job Description, Duties and Requirement

Learn about the education and preparation needed to become a communications manager. Get a quick view of the requirements as well as details about degree programs, job duties and salary expectations to find out if this is the career for you. View article »

View 10 Popular Schools »

An error occurred trying to load this video.

Try refreshing the page, or contact customer support.

94% college-bound high school students
…said it was important to communicate with colleges during the search process. (Source: Noel-Levitz 2012 trend study)
  • 00:01 Essential Information
  • 0:26 Job Description
  • 0:48 Job Duties
  • 1:41 Requirements
  • 2:23 Job Outlook & Salary

Find the perfect school

Video Transcript

Essential Information

Degree Level Bachelor's degree; master's degree often preferred
Degree Field(s) Communications, public relations, marketing, or related field
Licensure/Certification None
Experience Required for management positions
Key Skills Strong written/oral communications, research, proofreading, and leadership skills
Job Outlook (2014-2024)* 7% growth
Median Annual Salary (2016)** $59,314

Sources: *U.S. Bureau of Labor Statistics, **

Communications managers are responsible for conveying an organization's internal and external messages. They draft written materials, prepare presentations and communicate with employees. A bachelor's degree in communications, public relations or a relevant field and some experience are necessary for the job. Communications managers need excellent speaking and writing skills and must be proficient at working with others.

Job Description

Communications managers correspond with employees and external stakeholders to keep them informed of company developments. They create strategies to increase employee awareness and promote productivity. Externally, they communicate with the media and other interested parties to announce new products and discuss organizational changes in a way that attempts to maintain a positive image of the company.

Find schools that offer these popular programs

  • American Sign Language - ASL
  • Communication Studies
  • Communication Technology
  • Comparative Language Studies and Services
  • Digital, Radio, and Television Communication
  • English Composition
  • English Language and Literature
  • Foreign Language and Literature
  • Graphic Communications
  • Journalism
  • Public Relations and Advertising
  • Publishing


Internally, communications managers ensure that employees are aware of changes and projects within the company. They distribute executive messages, prepare presentations and internal memos, and conduct meetings to share information. They may develop print materials and branding strategies for employee use. Depending on the organization's size, communications managers may direct marketing and public relations staff or provide communications coaching for employees.

Externally, they represent their organization to stakeholders, interested parties, and the public. Communications managers serve as the company spokesperson to the media and the general public. They develop and distribute materials that may explain or convey the company's policies or position on issues. Other duties may include issuing press releases, arranging interviews, and compiling press kits.


The majority of entry-level jobs in communications require a bachelor's degree. To advance into the position of communications manager, experience is required and a master's degree may be preferred. A major in communications, public relations, or marketing may prepare students for the job. Coursework may include oral, written, mass, and interpersonal communications, as well as language, psychology, and media studies.

Communications managers must have strong written and oral abilities. Leadership skills are necessary for directing staff and overseeing projects. These workers must also develop research and proofreading skills to ensure all materials are high quality and accurate.

Salary and Outlook

Most communications managers earned between $38,808 and $92,054 annually, according to January 2016 salary data from The median income for this occupation was $59,314 per year.

According to the U.S. Bureau of Labor Statistics (BLS), employment in the field of public relations and fundraising management was expected to increase by 7% between 2014 and 2024. This is about as fast as the average for most other occupations.

Next: View Schools

What is your highest level of education?

Some College
Complete your degree or find the graduate program that's right for you.
High School Diploma
Explore schools that offer bachelor and associate degrees.
Still in High School
Earn your diploma or GED. Plan your undergraduate education.

Schools you may like:

Popular Schools

The listings below may include sponsored content but are popular choices among our users.

Find your perfect school

What is your highest level of education?