A company spokesperson is comparable to a public relations specialist who is responsible for the public image of the company they work for. In addition to communicating with the media and public, writing press releases and advising their companies on marketing matters, they may prepare presentations for potential investors or clients. The position usually requires a bachelor's degree in public relations, journalism or a related field.
A company spokesperson is responsible for creating and maintaining a positive public image for a business, school or organization. They communicate with the public and advise their companies in matters of public relations. Job duties may include writing press releases, conducting interviews with the media and advising on advertising and marketing. Most company spokespersons hold bachelor's degrees in journalism, public relations or a related field and have often completed internships to gain experience in the field.
|Required Education||Bachelor's degree in public relations, journalism or a related field|
|Projected Job Growth (2018-2028)*||6% increase for all public relations specialists|
|Median Salary (2018)*||$60,000 for all public relations specialists|
Source: *U.S. Bureau of Labor Statistics
Job Description for a Company Spokesperson
A company spokesperson is similar to a public relations specialist. They are responsible for setting up public appearances, handling conflicts and keeping the public updated on vital company information. They take care of e-mails, phone calls, letters and press releases, so they should be effective writers in addition to being eloquent speakers. Companies look to their spokesperson for advice on how they should handle advertisements, company programs and demographic targeting.
A company spokesperson is also well versed on the proper ways to address the media. It's useful if they also have some marketing skills, since they may have to promote and demonstrate a new company product to the public or investors. A spokesperson may be called upon to prepare a slideshow or any other kind of representation for their company, so they should be tech savvy as well in order to effectively address the public and properly explain information.
Spokespeople operate in energetic and hectic office environments. They may often find themselves working in stressful situations if a company is experiencing a particularly rough situation or scandal. Working up to 40 hours a week while being on call is common practice in this career.
Public relations specialists had a median salary of $60,000 in 2018, according to the U.S. Bureau of Labor Statistics (BLS). Between 2018 and 2028, public relations specialists were expected to experience a 6% increase in jobs, based on BLS data.
It's common for a company spokesperson to have a bachelor's degree in journalism, marketing, communication or public affairs. Relevant classes include public speaking, business ethics, cultural communications and media technology. Some companies may want a spokesperson with more experience in a particular field, such as image management, health communication or print journalism. Taking classes in creative writing, sociology, psychology or social studies may also prove to be an asset with certain firms.
Internships in public information, advertising and public relations are good ways to both educate and prepare future company spokespersons for their field and may even be the path that leads them to their first job. According to the BLS, organizations that can further a company spokesperson's education include the Public Relations Student Society of America and the International Association of Business Communicators (www.bls.gov).
A company spokesperson needs strong written and oral communication skills in addition to a bachelor's degree in public relations or a related field. Studies in psychology, creative writing and marketing are all assets to those pursuing this career.