By Mercy McKee
Director of Multi-Platform Broadcasting: Challenges and Responsibilities
The UK's Open University (OU) is dedicated to distance learning and offers an open admissions policy and free OpenLearn courses as a gateway to enrollment into fee-paying courses. The university aims to promote educational opportunity and social justice by opening up higher education to all people. This presents multiple challenges for the OU's Director of Multi-Platform Broadcasting, Andrew Law, including:
- Managing what is given away for free
- Ensuring that technology contributes to the learning experience rather than taking away from it
- Developing and implementing strategies to reach more students through technology and social networks
- Creating platforms that offer students and teachers not only the opportunity to access content, but also to engage with it and contribute to it
- Providing students access to information and resources that are high quality and not mediated or regulated by the publisher
- Managing content quality
In addressing some of these issues, the OU has expanded into additional forms of media to deliver content, including iTunes University, YouTube, blogs, podcasts and open educational content. The multi-platform broadcasting director is responsible for leading the development and delivery of high quality content through these and other forms of broadcast media. Additionally, the director is charged with developing web tools, creating multi-platform learning communities and utilizing broadcasting innovations in order to meet the challenges of digital communication.
Undoubtedly, as open education and technology continue to expand, the academic world will see an increased need for those with the skills and knowledge to lead the development, production and delivery of world class educational online media. Individuals with a background in areas such as software development, computer science, information technology or media production may be qualified candidates for the Director of Multi-Platform Broadcasting or similar positions at schools offering online courses and degrees.