Corporate communication directors oversee their company's public relations and communications programs. Read this article to learn more about what companies look for in candidates, including educational background and skill sets, and what to expect for salary and job outlook for this career.
Corporate communication directors manage public relations issues and communications distribution for businesses, nonprofit organizations and academic institutions. These workers evaluate correspondence tactics, design effective public relations strategies and guide team projects. The standard educational requirement for this career is a bachelor's degree, although some employers may prefer candidates with a master's degree.
|Required Education||Bachelor's degree in public relations, communications or similar field|
|Other Requirements||Strong management and technical skills and at least 5 years of similar work experience|
|Projected Job Growth (2018-2028)*||6% for all public relations specialists|
|Median Salary (2018)*||$62,520 for public relations specialists working in business, professional, labor or political fields or similar organizations|
Source: *U.S. Bureau of Labor Statistics
Corporate Communication Director Career Overview
Corporate communication directors, also known as public relations (PR) specialists, oversee businesses' PR methodologies, including print and broadcast media, corporate branding and internal communications. These professionals often work under executives and collaborate with directors and managers from other departments concerning correspondence needs. Most communication directors create yearly or quarterly plans which describing documents will be distributed to the public, policies for inner office communications and goals for business-to-business networking.
According to November 2013 job postings, employers need communication directors to help improve corporate branding. This can involve using social media platforms to provide the public with regular updates concerning company news and developments. Other common duties include designing brochures and newsletters, creating formatting guidelines for professional business documents and monitoring the effectiveness of current communication policies.
According to the U.S. Bureau of Labor Statistics, jobs for public relations specialists, such as communications directors, are projected to increase by 6% from 2018-2028. Employment will increase due to international business expansion and the rising need for global communication. Communication directors who speak multiple languages and have international business experience will benefit from greater employment opportunities. Many of these new positions will be available in public relations firms and advertising services.
Corporate Communication Director Educational Overview
Job postings in November 2013 showed that most employers required communications directors to hold a bachelor's degree, although some favored applicants with a graduate degree. Common majors for this career include public relations, journalism, communications and marketing. Undergraduate public relations programs, for example, tend to cover topics like media writing and technology, PR practices, marketing principles and communications law.
Additional Skills and Experience
Along with a degree, corporate communication directors must have strong technical skills, especially for positions involving the design of websites and social media profiles. Employers typically prefer workers with the management skills to lead teams effectively, which includes delegating duties and coordinating assignments to meet deadlines. Most employers prefer applicants with at least five years of experience in the public relations or marketing industries.
Corporate communication directors oversee company public relations and communications, but must also have technical and management skills. An undergraduate degree is typical for corporate communication directors, along with work experience. Job outlook for this career is projected to be about as fast as average compared to all other occupations during the next ten years.