Customer Relationship Management Degree Overviews

Customer relationship management (CRM) is an emerging field that involves retaining clients and customers. CRM disciplines are commonly incorporated as courses within business, marketing, and IT programs; however, programs leading to a stand-alone CRM degree are extremely rare.

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Essential Information

Customer relationship management training is more frequently available as a supplemental certificate program that addresses the student's industry or discipline of interest. Customer relationship management certificate programs teach students about the software technologies, applications, and techniques that help businesses and clients to expand their markets, attract new customers, and secure repeat business.

CRM programs are often found within the business or marketing departments of colleges and universities and include four to six classes related to database management and marketing theories. The classes cover ways to improve acquisition, analyze information, communicate with customers, and respond to their product needs after the sale. Often, admissions requirements include a high school diploma or GED.


Customer Relationship Management Degree Overview

CRM certificate programs are often available to currently enrolled undergraduate students as a supplement to their degree program. They're usually available to students of any major, but they may be particularly attractive to those who plan careers in business. Colleges sometimes admit past graduates to the certificate program, usually on a case-by-case basis. There are generally no required prerequisites other than a high school diploma or GED.

Students enrolled in a CRM certificate program learn to help a business expand and enhance its marketing and business principles to support its customer relationships. They learn that enriching a customer's experience is crucial to generating a long-term revenue stream.

Courses generally follow these topics:

  • Marketing and sales management, decisions and negotiations
  • Customer acquisition, reactivation, and retention, measuring customer satisfaction
  • Successful CRM social strategies
  • Risk assessment and fraud, business CRM framework models
  • Internet languages, IT language and programming
  • Database theory and design

Popular Career Options

Graduates may apply their knowledge, skills and understanding of customer relationship management to practically any industry. Their duties often include identifying and targeting customers, as well as looking for ways to improve sales, streamline the sales process and provide support to employees who interact with customers. Customer relationship management graduates may choose careers in:

  • Sales
  • Marketing
  • Customer support
  • Technology
  • Consulting
  • Professional services

Employment Outlook and Salary Information

The skills gained by the completion of an educational track focused on customer relationship management will lend themselves valuable to almost any position related to sales and marketing. The U.S. Bureau of Labor Statistics (BLS, www.bls.gov) projected that the employment of all advertising, promotions, and marketing managers will grow by about 9% between 2014 and 2024. The Bureau published in May 2015 that the mean annual salary earned by advertising and promotions managers as $113,610.

An education in customer relationship management is offered in undergraduate certificate programs. Students can expect to learn the strategies, design and theories of the CRM field.

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