Database Marketing Certification: Certificate Program Overview

Students seeking training in database marketing could consider certificate programs in areas like marketing, integrated marketing communications, digital marketing and data mining. There are graduate and undergraduate options available.

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Essential Information

A certificate in database marketing provides individuals with skills in basic marketing, as well as database construction and modification. Individuals with this training may consider a variety of career options, such as working as a database marketing analyst, SAS programmer or marketing statistical modeler.

These programs frequently have online options available. The program length varies; undergraduate programs typically last about 1 year, while graduate programs can take as little as 10 weeks.


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  • Business Communications, General
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Certificate in Database Marketing

Students enrolled in a certificate program that covers database marketing learn about the database marketing industry through exposure to common marketing situations, database construction, and other related experiences. Students can learn to build and modify databases using the latest technology while acquiring knowledge of advanced marketing principles and strategies. Students may also learn about customer relationship management, data analysis and the importance of database management.

In order to obtain a certificate, students also complete courses in a variety of other marketing areas. While course names may vary, typical courses usually include some variation of the following:

  • Marketing management
  • Direct marketing
  • Sales and promotions
  • Consumer behavior
  • Customer service and relationship management
  • Predictive modeling

Popular Career Options

After completing a certificate program, marketing professionals may consider earning voluntary certification from Brainbench. This organization offers a certification in database marketing that can be earned by passing an online exam. The test covers eight areas of database marketing: customer management, database marketing basics, database applications, strategy and management, testing and analysis, lists, data processing and database management.

Individuals with database marketing certification may be more likely to be successful in the complex world of marketing and receive more opportunities for advancement and salary increases. Certified individuals can choose to work in a number of diverse specialty areas, including market research analysis, marketing intelligence, marketing representation or statistical analysis.

Students who want to earn a database marketing certification are ones who want to learn about construction and modification. Upon graduation, students may take the voluntary certification exam.

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