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Database Marketing Courses and Classes Overview

Database marketing professionals analyze and maintain information collected from current and potential customers. They also establish direct contact with customers for the purpose of promoting a product or service. These marketing tactics urge customers to respond directly, either by telephone, Internet or postal mail.

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Essential Information

Coursework is typically available through certificate, associate's and bachelor's degree programs in marketing or business administration. These programs may offer students the ability to focus their studies on a particular area of marketing, such as consumer, business or Internet marketing.

Some concepts covered in these courses can be:

  • Developing comprehensive strategies for marketing
  • Anticipate and evaluate competitive dynamics in marketing
  • Understanding basic market principles and marketing database analytics
  • Learning statistical techniques to inform marketing decisions
  • Developing marketing proficiency to analyze and interpret the results of data collection

Find schools that offer these popular programs

  • Business Communications, General
  • International Marketing
  • Marketing Management
  • Marketing Research

List of Common Courses

Introductory Database Marketing Course

Students in this database marketing course focus on the techniques and strategies that can be used to maximize the value of marketing databases. Students learn the optimal methods for designing, collecting and analyzing databases.

Database Marketing and Customer Analysis Course

In this course, students learn to develop data-driven marketing strategies. The course helps students to develop knowledge of marketing accountability and performance metrics.

Database Marketing Strategies Course

In this course, students study such concepts as customer relationships and marketing. The class helps enrollees develop an understanding of the practice and theory of database marketing.

Electronic Commerce Database Marketing Course

As part of this e-commerce database marketing course, students are trained to create comparison tables, analyze e-commerce sales figures and pinpoint the steps for creating database marketing systems. Students will learn to gauge the benefits of acquiring and retaining customers, describe issues within the field of database marketing, and choose the software, hardware and other tools required for electronic commerce database marketing.

Database Marketing Analysis Course

This class presents techniques that can be used to evaluate marketing strategies. Students are taught to utilize marketing metrics and information technology for the purpose of expanding market productivity.

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