Digital Media Coordinator: Career Info, Job Duties and Salary

Learn about the education and preparation needed to become a digital media coordinator. Get a quick view of the requirements as well as details about degree programs, job duties and salary expectations to find out if this is the career for you.

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Successful digital media coordinators maintain a current knowledge of industry-specific technologies, are proficient in digital and publishing software, and have a strong eye for design and webpage layouts. These professionals need to complete a bachelor's degree in a relevant program, like digital media or public relations.

Essential Information

Digital media coordinators generate and manage digital information, including blogs, social media and websites, for a company, government entity, school or organization. Skills in marketing and public relations, plus technological savvy, are required in this field. A bachelor's degree in a relevant field, such as public relations or digital media, is generally required.

Required Education Bachelor's degree in public relations, digital media or other relevant field
Projected Job Growth (2014-2024)* 6% for public relations specialists
Median Salary (2016)** $43,653 for digital media specialist

Sources: * U.S. Bureau of Labor Statistics (BLS), **PayScale.com.

Career Info

Digital media coordinators can go by other names, including digital media specialists and digital media managers. Regardless of title, the main objective is to create an online presence for an employer or client through the use of digital media software and visual communication skills. Universities, marketing and ad agencies, government departments, businesses, and charities may hire digital media coordinators. In short, these professionals may find purchase with any organization with a need to establish either itself or its clients on the Internet or through mobile devices.

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  • Multimedia and Digital Communication

Job Duties

The development and maintenance of websites, blogs, electronic newsletters, social media campaigns, and other digitally produced material is the focus of a digital media coordinator's job. An important duty is what traditionally is referred to as desktop publishing, which involves editing digital images, designing page layouts, and using electronic publishing software. Digital media coordinators are responsible for writing and posting content on the Internet and may need to know online marketing techniques like search engine optimization (SEO). Some specialize in niches such as video content.

Online trends continue to advance, so a key duty of a digital media coordinator is keeping track of developments to make the most of emerging technologies. The need to learn new things and implement innovative media campaigns is ongoing. Research can also be part of the job, particularly whenever timely content needs to be posted. In addition, the digital media coordinator identifies target audiences and figures out the best ways to present information to these audiences.

Salary

Due to the nature of the job, many digital media coordinators fall under the larger umbrella of public relations (PR) specialist. The median annual salary earned among public relations specialists, according to the U.S. Bureau of Labor Statistics, was published as $56,770 in May 2015 (www.bls.gov). PayScale.com reported in January 2016 that digital media specialists typically earn between $31,035 and $65,756, with the median salary earned falling at $43,653.

A digital media coordinator oversees communications within a variety of media outlets, such as a website, social media campaign, or electronic newsletter. In order to maintain an online presence for an employer, they must earn a bachelor's degree, and can work across multiple industries. Public relations specialists, like digital media coordinators, can expect to see average job growth through the year 2024.

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