Digital Media Production Degree Program Information

Degree programs in digital media production include the study of topics such as film editing, web development and graphic design. Bachelor's and master's degree programs in this area can lead to careers in film production and production management, respectively.

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Essential Information

Working in the field of digital media production, you may design, edit or distribute digital video, music, photography, illustration or 'new media,' such as websites and video games. Combining creativity and computer science, bachelor's and master's degrees are two options that can lead to careers in advertising, entertainment and the arts. An undergraduate program will provide you with a solid foundation to seek employment, while gaining a graduate degree will enable you to explore more advanced concepts, conduct research or prepare to teach others.

Bachelor of Arts in Digital Media

Bachelor of Arts programs in digital media are typically offered through a communications or art department. A high school diploma or GED is a required prerequisite, but in addition, previous experience with computers and creative activities such as a music, writing, or art is preferred. Since digital media requires knowledge of software and programming, some computer and technology departments offer a Bachelor of Science in this field. However, 'production' indicates a role that includes artistic conceptualization and creativity, skills that are emphasized in a Bachelor of Arts in Digital Media degree program. Many programs incorporate internships for you to gain work experience. Bachelor's programs may also allow students to focus on a particular medium, such as film, music or computer games. Curricula cover a number of theory subjects such as media ethics, communications philosophy and sociology. In addition to these and general education classes, you may cover topics such as:

  • Histories of television and cinema
  • Creative writing and screenwriting
  • Video production and editing
  • Acting and choreography
  • Film analysis

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  • Multimedia and Digital Communication

Master of Art in Media Studies

Programs offering a graduate degree are designed for industry professionals looking to increase their technical knowledge, pursue a career in education or explore advanced concepts in communications theory through research and publishing. Completing the degree requires a critical thesis centered on either a digital art project or exploratory or applied research. To apply, you'll likely need a bachelor's degree, with a competitive GPA, although some programs may accept candidates with significant work experience provided they complete preparatory coursework. Some programs also require Graduate Record Examination (GRE) scores, and a portfolio of relevant work. Media studies curricula are usually interdisciplinary, drawing from topics in art and technology, sociological research, theory and education. Coursework typically includes advanced study in subjects such as:

  • Digital media law and business
  • Advertising and marketing
  • Animation and computer game programming
  • Art and cultural studies
  • Media aesthetics and digital or graphic design

Career Options

A master's degree can expand a digital media career beyond film and video production. Other positions in entertainment, advertising or academia include:

  • Creative director or advertising executive
  • Production company manager
  • Web designer
  • Computer game designer
  • New media archivist for libraries or museums
  • Teacher or professor

Employment Outlook and Salary Info

According to the U.S. Bureau of Labor Statistics (BLS), employment for multimedia artists and animators (which include digital media professionals) is expected to grow by 6% between 2014 and 2024 ( As of May 2015, the median annual salary for these workers is $63,970.

With curricula in production, editing and screen writing, as well as media theory, bachelor's degree programs prepare students for careers in film and video production, while master's degree programs can lead to more advanced positions in management or teaching media studies.

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