There are many options for studying e-business online. Some schools specifically offer majors and specializations in e-business. At others, students can find associate's, bachelor's and master's degree programs in business or business administration that allows them to select courses to create a program of study with an e-business concentration. Many programs can be completed entirely online, while some programs require a number of on-campus courses
At the undergraduate level, students can choose to focus on technology or business, while most master's degree programs focus on management in e-business. Earning professional certifications from companies such as Microsoft may show potential employers that you are up-to-date on your skills, as will taking continuing education courses online.
Associate's Degree in E-Business
Programs may focus on management, or they may center on the technical aspects of e-business. Students enrolled in a management program will learn more about the business concepts of e-commerce, while those enrolled in a technology-focused program learn more about the web development side of online businesses.
Some programs may combine both areas to create a broader overview of the subject. Students will also learn effective communication skills, both oral and written, as these skills are critical for successful business practices.
Program Information and Requirements
Associate's degree programs generally take two years to complete for full-time students. Most programs require just over 60-semester credits or 90 quarter credits. There are some programs available that can be completed entirely online, while others may need some classes to be taken at an on-campus location. Students may be required to maintain a minimum grade point average (GPA) of around 2.0.
Coursework may include business-related topics, such as business law, accounting, management, and marketing. Combined or technology-focused programs typically contain web development, programming, and data management courses.
These courses typically lay the foundation for future e-business courses. Students learn the basics, from defining an e-business to exploring the pros and cons of e-commerce.
Students generally learn different marketing strategies and techniques. They typically learn how to create marketing campaigns for a target audience.
Students learn to keep records of various business-related transactions. Computer technologies used for this purpose may also be explored.
Students learn how to build and maintain web pages for e-businesses. Courses may include web design, markup languages, and formatting.
Database courses teach students about the various roles that databases can play in e-business. Students may be asked to design and create their own database.
Bachelor's Degree in E-Business
Some schools offer general business programs that allow students to choose to concentrate on e-business. Students learn the general aspects of business, as well as courses that concentrate on e-business, which tailor business concepts to the online environment. Most courses are business-oriented, but some programs may also include courses that focus on information technology.
Program Information and Requirements
Many bachelor's degree programs in e-business can be completed fully online. The programs usually require a minimum of 180 units and can generally be completed in four years.
Program courses can include economics, business law, marketing, finance, leadership, ethics, and marketing research. Courses specific to e-business can include an introduction to e-business, e-business management, sourcing, security, marketing, and sales.
Introduction to E-Business
This course teaches students the business model upon which electronic businesses are built. The course also goes over legal and ethical issues involved in e-business.
Since the Internet is an international marketplace, students often learn how to create international marketing campaigns. Students may also learn how to drive traffic to their websites and use e-mail as a marketing tool.
Students learn how to make decisions and solve problems related to e-business. The course typically covers trends that e-business managers may face and need to address.
Students learn how to record transactions, as well as plan and control business expenses. The course provides students with a basic understanding of the principles of accounting.
Students can learn the basics of both micro- and macroeconomics. They explore ways that business is affected by the local, national and global economy.
Master's Degree in E-Business
Master's programs in e-business prepare students to manage and lead online businesses. Students acquire business skills in accounting, management, finance, marketing, organization, networking, and leadership. Many programs are general MBA programs that allow students to concentrate in e-business. To be considered for admission, students typically must have obtained a bachelor's degree.
Program Information and Requirements
These programs generally take two years to complete, though dedicated students can complete them in as little as one year. Many programs are available to be completed fully online, while hybrid programs have students complete some portions on-campus and other portions online.
Master's degree programs in e-business often include courses in accounting, financial analysis, marketing, organization, strategy, management, leadership, human resources, international business, and information security.
Students typically learn how to position their businesses amongst their competition. They may learn how to analyze their competition and formulate, implement and manage different strategies.
Management for both online aspects of traditional businesses and purely electronic businesses are often discussed. The course usually goes over marketing, database interfaces, security, encryption, intellectual property, communications, shopping carts, and payment systems.
Students learn various analytical techniques so that they may make informed financial decisions. Examples of the types of financial decisions looked at include investments and dividends.
Students learn how to analyze important factors that affect marketing, enabling them to make better marketing decisions. Various strategies and plans, such as implementation and adjustment, are discussed.
An understanding of the way individuals and groups behave within organizations is introduced in this course. Students learn how to tie this information in with effective organization management.
Graduates with an associate's degree may be able to obtain entry-level positions in e-business companies. Possible career options can include marketing manager, project manager, website developer, and technical liaison. The median annual salary for a marketing manager as of May 2018 was $134,290, according to the BLS (www.bls.com).
Graduates of bachelor's degree programs are prepared to take on positions in management, sales, marketing and public relations in a variety of business environments, while some may choose to start their own e-businesses. Earning potential for these positions is very good. According to Salary.com, the average salary for e-business development managers in the United States was $137,299 as of November 2019.
Doctoral program graduates have career opportunities in entrepreneurship, information security, marketing, human resources, and financial management. As of May 2018, the BLS reported that most information security analysts earned a median annual salary of $98,350.
Regardless of the degree level, online e-business degree programs will likely include courses in finance, accounting, management, and networking. Graduates with these degrees are qualified for a number of jobs, though career opportunities continue to expand with more advanced degrees.