Students enrolled in a bachelor's degree program in entertainment management learn how to manage a venue, oversee a team of employees, communicate effectively, market or promote an entertainment act and oversee physical production of a show. Most bachelor's degree programs require students to complete an internship experience at a live venue or with an entertainment management firm.
Entertainment management degrees are offered at only a handful of universities and 4-year colleges. Courses in basic business administration, communication and marketing provide the groundwork for an entertainment management major.
Bachelor's in Entertainment Management Coursework
The majority of entertainment management courses relate to management and organizational strategies, but with a twist specific to the entertainment business. Some of these might include:
- Introduction to the entertainment business
- Venue and tour management
- Human resources
- Cost accounting
- Entertainment marketing
- Business report writing
- Stage and theater technology
Popular Career Options
Entertainment management is open to careers spread across television, movies, live music and radio. Some positions might include:
- Artist business manager
- Venue manager
- Tour director
- Athlete or artist agent
- Recreation supervisor
- Sports program director
Career and Salary Info
In May 2018, the U.S. Bureau of Labor Statistics (BLS) reported that business managers and agents of performers, artists and athletes earned a median salary of $66,040. The lowest-paid ten percent of these managers and agents earned around $33,440, while the highest-paid 25% earned upwards of $107,720. California, New York, Florida, Tennessee and Texas had the highest employment levels for entertainment, arts and sports business managers and agents in 2018 (www.bls.gov).
Continuing Education Options
Many universities offer graduate certificate programs related to entertainment management, media management and hospitality management. Such programs typically take less than a year to complete and can provide professionals with an additional credential when they are looking for a job or a promotion. Further master's degrees in areas such as organizational management, business administration, finance or producing can prepare entertainment managers for career advancement.
Entertainment management degree programs are available to students at the bachelor's level. Coursework in marketing and venue management prepares graduates for a career in the industry.