Entertainment Management Degree Program Information

Oct 14, 2019

Degree programs in entertainment management offer varied business and technical training. In these programs, students study subjects such as marketing, entertainment law and production. Review these programs and career options.

Essential Information

Entertainment management degree programs teach the skills needed to successfully oversee businesses within arts industries. These programs are available at the associate's bachelor's and master's levels. Typically, individuals who already have a creative passion for a particular form of entertainment choose such programs.

Applicants must have a high school diploma or the equivalent for associate's and bachelor's programs along with minimum GPA and SAT or ACT scores. Master's students must have a bachelor's degree and satisfactory GMAT or GRE scores. They also must submit letters of recommendation, application essay, resume, and complete and interview.

Associate of Science in Entertainment Management

This program provides a foundation of basic business skills and general industry information for those who wish to pursue entry-level or freelance employment upon graduation rather than a bachelor's degree. Programs typically offer students hands-on experience with technologies used in the entertainment industry. Elective choices hone individual interests and abilities. Many programs include contact with industry professionals, providing valuable learning and networking opportunities. Courses at the associate's level concentrate on the professional presentation, management and negotiation skills needed for a career in entertainment. Internships are a common component of coursework in the second year. Typical courses include:

  • Public speaking
  • Entertainment business
  • Entertainment law and ethics
  • Event management
  • Venue management
  • Advertising and mass media

Bachelor of Science in Entertainment Management

This program includes detailed courses on business principles, entertainment business issues and personal development. Programs offer opportunities to focus on a particular technology or industry-related field. Summer internships and cooperative programs working with industry professionals allow students to enhance skills and establish valuable career networks. Bachelor-level courses focus on personal and business skills and provide an overview of the entertainment industry components. Electives, which commonly become available after freshman year, allow students to choose an area of concentration that reflects their ultimate career choices; for example, classes in singing, songwriting and recording might befit a would-be musician. Common core courses are:

  • Presentation skills
  • Accounting
  • Contract law
  • Copyright and trademark issues in entertainment
  • E-commerce
  • Entertainment marketing

Master's Degree in Entertainment Management

Master's degree programs in entertainment management further enhance established skills and techniques through advanced business courses and extensive contact with industry professionals. Degree candidates are typically preparing for advancement to senior management and executive levels within an established entertainment career. Programs are often limited to specific industry-related fields such as television, film or music. They may result in a number of degree titles, including a Master of Business Administration or Master of Science; a rare professional-grade option is the Master of Entertainment Industry Management. A significant component of master's degree programs for entertainment management is the experience provided through practicum opportunities, internships and graduation projects. Courses may include:

  • Television and film production
  • Entertainment branding and marketing
  • Presentation skills
  • Successful negotiating
  • Entertainment business and legal affairs
  • Entrepreneurship

Popular Careers

Graduates of an associate's degree program in entertainment management may wish to pursue a bachelor's or master's degree for the better career opportunities. Entry-level jobs obtained by associate's degree graduates include:

  • Artistic manager
  • Special event promoter
  • Television marketing
  • Concert promoter

Bachelor's degree program graduates may concentrate in fields such as visual arts, the media or performing arts. Potential careers include:

  • Entertainment manager
  • Tour manager
  • Publicity manager
  • Artist manager
  • Talent agent
  • Gallery manager

Employment Outlook and Salary Info

Although there are a variety of career opportunities for graduates of a master's degree program in entertainment management, many end up in advanced positions as agents, producers, directors or marketing managers. The U.S. Bureau of Labor Statistics (BLS) predicted a job growth of 5% for producers and directors in general over the 2018-2028 decade, and a mean annual wage of $89,840 as of 2018. The BLS also reported demand for marketing managers was expected to increase 8% over the same decade, and the mean annual wage for these professionals was $147,240 as of 2018 ( Agents of artists, athletes and performers made a mean yearly salary of $90,930 in May 2015, reported the BLS.

Students interested in entertainment management might be interested in an undergraduate program that teaches management, presentation skills, accounting, contract law, and copyright and trademark issues in entertainment. Graduate students focus on entrepreneurship, television and film production, and entertainment branding and marketing.

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