Event Management Degree Program Overviews

A 4-year event management bachelor's program combines elements of business management, organizational management, marketing and public relations. Students gain a basic understanding of how to organize and execute an event.

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Essential Information

A bachelor's degree program in event management includes basic business and management principles with specific planning and promotional skills. Aside from event management and hospitality courses, students may be required to complete an internship and complete general education courses. Applicants must have a high school diploma or its equivalent and transcripts. In some cases, online courses and programs are available.


Bachelor of Science in Event Management

Events management bachelor's degree programs study management, marketing and public relations. Students are also prepared to set up their own event planning businesses, as well as seek professional certification. Applicants need strong organizational and communications skills as well as a desire to work in customer service. Internships can be completed at an event management firm, public relations agency or large-scale hotel chain. Some of the degree specific courses include:

  • Financial accounting and budget control
  • Marketing
  • Introduction to the events industry
  • Hospitality management
  • Event supervision and publicity
  • Business law

Popular Career Options

Large hotel chains, public relations firms, corporations and event management businesses all require qualified event managers. Positions available with such organizations include:

  • Corporate event manager
  • Resort general manager
  • Meeting planner
  • Wedding planner
  • Conference manager
  • Sales director
  • Event marketing manager
  • Tourism manager

Employment Outlook and Salary Info

Meeting, event and convention planners are projected to see a 10% increase in employment opportunities from 2014-2024, stated the U.S. Bureau of Labor Statistics (BLS). The median annual wage for meeting, convention and event planners was $46,840 in May 2015.

Certification

A few organizations offer certification in event planning, including the Convention Industry Council and the Society of Government Meeting Professionals. Gaining these voluntary certifications often requires providing proof of professional experience and passing a qualifying examination. Some industries, such as wedding planning and concert planning, also offer certification through for-profit organizations. welding and fabrication are also available.

An event management bachelor's program covers key event planning skills, such as marketing and hospitality management, and may include professional work experiences as well.These programs prepare graduates for careers as wedding planners, event coordinators or tourism managers, among other options.

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